MARC Record from marc_columbia

LEADER: 04001cam a2200565Ia 4500
001 4341952
005 20210208152823.0
008 031215s2003 mdua b 000 0 eng d
035 $a(OCoLC)ocm53884408
040 $aIAL$beng$cIAL$dONU$dUW1$dUQ1$dABG$dOCLCG$dOCLCQ$dOCLCF$dOCLCQ$dOCLCO$dXPJ$dOCL$dGILDS$dUCW$dOCL$dZCU
019 $a123307667$a1008326551
020 $a1890761036
020 $a9781890761035
024 8 $a99807070048
035 $a(OCoLC)53884408$z(OCoLC)123307667$z(OCoLC)1008326551
043 $an-us---
050 4 $aNC999.4.R36$bN86 2003
082 04 $a741.6092$222
082 04 $a741.60902$bR187nu
049 $aZCUA
100 1 $aNunoo-Quarcoo, Franc,$eauthor,$ebook designer.
245 10 $aPaul Rand :$ba modernist design /$cFranc Nunoo-Quarcoo.
260 $aBaltimore, Md. :$bFine Arts Gallery, University of Maryland, Baltimore County,$c2003.
300 $a391 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aIssues in cultural theory ;$v6
504 $aIncludes bibliographical references (pages 390-391).
520 1 $a"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicenter of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory." "We know Paul Rand through the advertising, editorial, publishing, institutional, identity, corporate, and intellectual legacy he left behind. For him, modernism was a way of life and a belief form, not a style. Like the European proponents, he understood the tenets of modernism as those which could be employed to better human experience in the modern world. He gave life to his art, definition to graphic design, and a reputation to a discipline in need of the evocation of enduring quality. Rand's contemporaries, students, and friends knew a man of even more extraordinarily cultivated and diverse talents and interests. He was an early voice in proposing the essence of modernist theories in visual communication. Rand was both ruthlessly pragmatic and a visionary." "Paul Rand: Modernist Design adds to the growing literature on Paul Rand, helping to place him in the proper context within a century of innovative art, design, architecture, science, and technology."--BOOK JACKET.
530 $aAlso issued online.
520 1 $a"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicentre of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory."
500 $aDesigned by Franc Nunoo-Quarcoo--AIGA Design Archives.
600 10 $aRand, Paul,$d1914-1996.
600 17 $aRand, Paul,$d1914-1996$2fast$0(OCoLC)fst00017946
650 0 $aCommercial artists$zUnited States$vBiography.
650 0 $aCommercial art$zUnited States$xHistory$y20th century.
650 0 $aGraphic arts$zUnited States$xHistory$y20th century.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aCommercial artists.$2fast$0(OCoLC)fst00869358
650 7 $aGraphic arts.$2fast$0(OCoLC)fst00946595
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
648 7 $a1900-1999$2fast
655 7 $aBiographies.$2fast$0(OCoLC)fst01919896
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
710 2 $aUniversity of Maryland, Baltimore County.$bFine Arts Gallery.
776 08 $iOnline version:$aNunoo-Quarcoo, Franc.$tPaul Rand.$dBaltimore, Md. : Fine Arts Gallery, University of Maryland, Baltimore County, 2003$w(OCoLC)607020642
830 0 $aIssues in cultural theory ;$v6.
852 80 $bfax$hNC997$iN92
852 80 $brbx$kAIGA$h2004$i15