| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:383297086:1620 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:383297086:1620?format=raw |
LEADER: 01620pam a2200373 a 4500
001 4359552
005 20221102202931.0
008 040308s2004 enkaf b 001 0 eng
010 $a 2003062315
020 $a1403918252 (cloth)
024 8 $aR5-422885
035 $a(OCoLC)54986606
035 $a(OCoLC)ocm54986606
035 $a(NNC)4359552
035 $a4359552
040 $aDLC$cDLC$dOrLoB
042 $apcc
050 00 $aHD69.B7$bC474 2004
082 00 $a658.8/27$222
100 1 $aChevalier, Michel,$d1943-$0http://id.loc.gov/authorities/names/n2003113914
245 10 $aPro logo :$bbrands as a factor of progress /$cMichel Chevalier and Gérald Mazzalovo.
260 $aHoundmills [England] ;$aNew York :$bPalgrave Macmillan,$c2004.
300 $axiv, 288 pages, 32 unnumbered pages of plates :$bcolor illustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 0 $aBrand name products$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007102131
650 0 $aCorporate image.$0http://id.loc.gov/authorities/subjects/sh85032900
650 0 $aLogos (Symbols)$0http://id.loc.gov/authorities/subjects/sh96010921
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
650 0 $aCustomer relations.$0http://id.loc.gov/authorities/subjects/sh85034963
700 1 $aMazzalovo, Gerald.$0http://id.loc.gov/authorities/names/n2003113913
852 00 $boff,bus$hHD69.B7$iC474 2004