MARC Record from marc_columbia

LEADER: 02770pam a22003734a 4500
001 4403741
005 20221102210159.0
008 031211t20042004nju b 001 0 eng
010 $a 2003064361
020 $a0131438182
035 $a(OCoLC)ocm53937890
035 $a(NNC)4403741
035 $a4403741
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF1416$b.J634 2004
082 00 $a303.48/273$222
100 1 $aJohansson, Johny K.$0http://id.loc.gov/authorities/names/n96043847
245 10 $aIn your face :$bhow American marketing excess fuels anti-Americanism /$cJohny K. Johansson.
260 $aUpper Saddle River, NJ :$bFinancial Times Prentice Hall,$c[2004], ©2004.
300 $axviii, 206 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aFinancial Times Prentice Hall books
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tThree strikes -- $gCh. 2.$tThe anti-marketing case -- $gCh. 3.$tWhy do marketers do what they do? -- $gCh. 4.$tGlobal marketing as bad marketing -- $gCh. 5.$tAnti-globalization and marketing -- $gCh. 6.$tWhy only American brands? -- $gCh. 7.$tAnti-Americanism and marketing -- $gCh. 8.$tWho wants to be an American? -- $gCh. 9.$tAre foreign countries any better? -- $gCh. 10.$tAccentuate the positive.
520 1 $a"Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe." "In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer : as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies." "Johansson considers the Bush administration's "repositioning" of American and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans.""--BOOK JACKET.
650 0 $aExport marketing$xPolitical aspects$zUnited States.
650 0 $aExport marketing$xMoral and ethical aspects$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects$zUnited States.
650 0 $aAnti-Americanism.$0http://id.loc.gov/authorities/subjects/sh88003543
830 0 $aFinancial Times Prentice Hall books.$0http://id.loc.gov/authorities/names/n2001104207
852 00 $boff,bus$hHF1416$i.J634 2004