MARC Record from marc_columbia

LEADER: 02479cam a2200361 a 4500
001 4405247
005 20221102210339.0
008 030717s2004 ctua be 001 0 eng
010 $a 2003059538
020 $a0313319731 (alk. paper)
035 $a(OCoLC)52729040
035 $a(OCoLC)ocm52729040
035 $a(NNC)4405247
035 $a4405247
040 $aDLC$cDLC$dOrLoB$dNNC$dOrLoB-B
043 $an-us---
050 00 $aE176.1$b.R6 2004
082 00 $a324.973/003$222
100 1 $aRoberts, Robert North.$0http://id.loc.gov/authorities/names/n87103748
245 10 $aEncyclopedia of presidential campaigns, slogans, issues, and platforms /$cRobert North Roberts and Scott John Hammond.
260 $aWestport, Conn. ;$aLondon :$bGreenwood Press,$c2004.
300 $axxxiv, 395 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [379]-384) and index.
520 1 $a"I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters - but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to - and memorized by - a huge voting public." "The first half offers a succinct account of every presidential election from George Washington to George W. Bush. The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided."--BOOK JACKET.
650 0 $aPresidents$zUnited States$xElection$vEncyclopedias.
650 0 $aPresidential candidates$zUnited States$xHistory$vEncyclopedias.
650 0 $aPolitical campaigns$zUnited States$xHistory$vEncyclopedias.
650 0 $aPolitical parties$zUnited States$xPlatforms$xHistory$vEncyclopedias.
651 0 $aUnited States$xPolitics and government$vEncyclopedias.
700 1 $aHammond, Scott J.$0http://id.loc.gov/authorities/names/n94087533
852 00 $bglx$hE176.1$i.R6 2004