| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:74923560:1609 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:74923560:1609?format=raw |
LEADER: 01609fam a2200313 a 4500
001 4060042
005 20221027025903.0
008 950822s1996 mdua b 001 0 eng
010 $a 95040372
020 $a0834206870
035 $a(OCoLC)33104210
035 $a(OCoLC)ocm33104210
035 $9APJ5451HS
035 $a(NNC)4060042
035 $a4060042
040 $aDLC$cDLC$dDLC$dNNC-M$dOrLoB-B
050 00 $aRA410.56$b.B46 1996
082 00 $a362.1/068/8$220
100 1 $aBerkowitz, Eric N.$0http://id.loc.gov/authorities/names/n84017965
245 10 $aEssentials of health care marketing /$cEric N. Berkowitz.
260 $aGaithersburg, Md. :$bAspen Publishers,$c1996.
300 $axvi, 409 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tThe Marketing Process.$gCh. 1.$tThe Meaning of Marketing.$gCh. 2.$tMarketing Strategy.$gCh. 3.$tThe Environment of Marketing Strategy --$gPt. II.$tUnderstanding the Consumer.$gCh. 4.$tBuyer Behavior.$gCh. 5.$tMarketing Research.$gCh. 6.$tMarket Segmentation --$gPt. III.$tThe Marketing Mix.$gCh. 7.$tProduct Strategy.$gCh. 8.$tPrice.$gCh. 9.$tDistribution.$gCh. 10.$tPromotion.$gCh. 11.$tAdvertising.$gCh. 12.$tSales.$gCh. 13.$tControlling and Monitoring the Marketing Strategy.$tAppendix A - Glossary.
650 0 $aMedical care$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2008107622
650 12 $aMarketing of Health Services.$0https://id.nlm.nih.gov/mesh/D008389
852 00 $boff,hsl$hRA410.56$i.B46 1996