| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:91481517:2731 |
| Source | marc_columbia |
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LEADER: 02731mam a2200409 a 4500
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010 $a 2002012033
016 7 $a101151223$2DNLM
020 $a0309072719 (alk. paper)
035 $a(OCoLC)ocm50339977
035 $9AVD9139HS
035 $a4070239
040 $aDNLM/DLC$cDLC$dNLM$dVAM$dC#P$dOrLoB-B
042 $apcc
050 00 $aR118$b.I575 2002
060 10 $aWA 590$bI59s 2002
082 00 $a613$221
110 2 $aInstitute of Medicine (U.S.).$bCommittee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.$0http://id.loc.gov/authorities/names/n2002135571
245 10 $aSpeaking of health :$bassessing health communication strategies for diverse populations /$cCommittee on Communication for Behavior Change in the 21st Century : Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.
260 $aWashington, D.C. :$bNational Academy Press,$c[2002], ©2002.
300 $axix, 356 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 273-318) and index.
530 $aAlso available via the Internet, as viewed November 12, 2002.
505 00 $g1.$tIntroduction --$g2.$tTheory --$g3.$tHealth Communication Campaigns Exemplar --$g4.$tThe Mammography Exemplar --$g5.$tThe Diabetes Exemplar --$g6.$tThe Communication Applications and Technologies and Diverse Populations --$g7.$tToward a New Definition of Diversity --$g8.$tFindings and Recommendations.
520 1 $a"Using case studies in the areas of diabetes, mammography, and mass communication campaigns, Speaking of Health examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century."--BOOK JACKET.
650 0 $aCommunication in medicine.$0http://id.loc.gov/authorities/subjects/sh85029080
650 0 $aHealth promotion.$0http://id.loc.gov/authorities/subjects/sh85059591
650 12 $aHealth Promotion$xmethods.$0https://id.nlm.nih.gov/mesh/D006293Q000379
650 22 $aCommunication.$0https://id.nlm.nih.gov/mesh/D003142
650 22 $aCultural Diversity.$0https://id.nlm.nih.gov/mesh/D018864
650 22 $aHealth Services Accessibility.$0https://id.nlm.nih.gov/mesh/D006297
856 41 $uhttp://www.nap.edu/books/0309072719/html/
852 00 $boff,hsl$hR118$i.I575 2002