MARC Record from marc_columbia

LEADER: 03297pam a22003374a 4500
001 4751188
005 20221103032122.0
008 040225t20042004nyua b 001 0 eng
010 $a 2004004459
020 $a0071435123 (hardcover : alk. paper)
035 $a(OCoLC)ocm54536935
035 $a(NNC)4751188
035 $a4751188
040 $aDLC$cDLC$dYDX$dOrLoB-B
042 $apcc
050 00 $aTS176$b.M372 2004
082 00 $a658.5/75$222
100 1 $aMcGrath, Michael E.$0http://id.loc.gov/authorities/names/n92066062
245 10 $aNext generation product development :$bhow to increase productivity, cut costs, and reduce cycle times /$cMichael E. McGrath.
260 $aNew York :$bMcGraw-Hill,$c[2004], ©2004.
300 $axix, 379 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 359-360) and index.
505 00 $gSect. 1.$tIntroduction -- $gCh. 1.$tPrevious generations and the promise of the new -- $gCh. 2.$tThe R&D productivity generation -- $gSect. 2.$tResource management -- $gCh. 3.$tImproving R&D productivity through increased capacity utilization -- $gCh. 4.$tStages of maturity in resource management -- $gCh. 5.$tStage 1 - short-term utilization management -- $gCh. 6.$tStage 2 - medium-term resource capacity planning and management -- $gCh. 7.$tStage 3 - project resource requirements planning and management -- $gCh. 8.$tStage 4 - fully integrated resource management -- $gSect. 3.$tProject management -- $gCh. 9.$tStages of project management -- $gCh. 10.$tEnterprise project planning and control process -- $gCh. 11.$tNetworked project teams -- $gCh. 12.$tEnhanced phase-review management -- $gCh. 13.$tIntegrated financial planning and project budgeting for new products -- $gCh. 14.$tDistributed program management -- $gCh. 15.$tCollaborative development management -- $gCh. 16.$tContext-based knowledge management -- $gSect. 4.$tPortfolio management and product strategy -- $gCh. 17.$tStages of portfolio management and product strategy -- $gCh. 18.$tDynamic portfolio and pipeline management -- $gCh. 19.$tComprehensive financial management of R&D -- $gCh. 20.$tIntegrated product strategy process -- $gSect. 5.$tConclusion -- $gCh. 21.$tGetting started.
520 1 $a"Product development is a process that, like any other, is both manageable and improvable. Next Generation Product Development introduces and examines the newest generation of product development practices, in which the focus has changed from reducing time-to-market to managing and improving productivity, i.e. developing more new products than your competitors with a lower investment of valuable firm resources." "This guide for R&D executives and managers is also important for anyone looking to understand and utilize "new generation" product development management practices."--BOOK JACKET.
650 0 $aProduction engineering.$0http://id.loc.gov/authorities/subjects/sh85107212
650 0 $aNew products.$0http://id.loc.gov/authorities/subjects/sh85091388
650 0 $aProduction planning.$0http://id.loc.gov/authorities/subjects/sh85107219
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0415/2004004459.html
852 00 $boff,bus$hTS176$i.M372 2004