| Record ID | marc_columbia/Columbia-extract-20221130-010.mrc:305264051:2419 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-010.mrc:305264051:2419?format=raw |
LEADER: 02419cam a2200253Ia 4500
001 4789302
005 20221103035421.0
008 040610t20042004ohua b 001 0 eng d
020 $a0324203047
035 $a(OCoLC)ocm55627973
035 $a(NNC)4789302
035 $a4789302
040 $aGL5$cGL5$dNNC$dOrLoB-B
092 0 $a659.2$bMAR
100 1 $aMarconi, Joe.$0http://id.loc.gov/authorities/names/no92010649
245 10 $aPublic relations :$bthe complete guide /$cJoe Marconi.
260 $aMason, Ohio :$bSouth-Western,$c[2004], ©2004.
300 $a386 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 377-378) and index.
505 00 $gPt. I.$tThe theory and practice of public relations -- $g1.$tPublic relations : art or science? -- $g2.$tThe public relations plan -- $g3.$tThe public(s) -- $g4.$tPublic relations and the marketing mix -- $g5.$tFocusing on the message -- $g6.$tCrafting an image -- $g7.$tTaking stock : understanding investor relations -- $g8.$tEmployee relations : the power inside -- $g9.$tPublicity : imagination and energy -- $g10.$tChoosing a PR agency -- $g11.$tPublic relations and the media -- $g12.$tFor the good of the cause : PR and social responsibility -- $g13.$tPublic relations, ethics, and the culture of the times -- $g14.$tStrictly speaking : speechwriting, speakers, public relations and the pen -- $g15.$tCrisis management and PR -- $g16.$tMeasuring the effectiveness of public relations -- $gPt. II.$tPublic relations portfolio -- $tPublic relations in product turnaround and a new product introduction : OAG -- $tCommunicating a vision through speeches, ads, and other vehicles : AARP -- $tDeveloping an international communications strategy : Matha MacDonald -- $tStrategic organization : Matha MacDonald -- $tCreating the big event : Palmer House Hilton -- $tPress releases and the future articles they generate : Town & Country Homes -- $tPitch letters -- $tMedia calendar : Turano Bakery -- $tMedia alert/calendar : Columbus Foods product line introduction -- $tCode of public relations professionalism : Cole Webber (Pembroke Resources) -- $tStrategic management : Smock-Sterling -- $tSmock-Sterling -- $tBranding -- $tSample newsletters.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
852 00 $boff,bus$hHD59$i.M27 2004g