| Record ID | marc_columbia/Columbia-extract-20221130-010.mrc:343172583:3423 |
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LEADER: 03423pam a22003614a 4500
001 4848640
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008 040809t20042004maua b 001 0 eng
010 $a 2004002105
020 $a1591393078
035 $a(OCoLC)54372524
035 $a(OCoLC)ocm54372524
035 $a(DLC) 2004002105
035 $a(NNC)4848640
035 $a4848640
040 $aDLC$cDLC$dOrLoB$dOrLoB-B
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050 00 $aHD30.28$b.I26 2004
082 00 $a658.4$222
100 1 $aIansiti, Marco,$d1961-$0http://id.loc.gov/authorities/names/n97032377
245 14 $aThe keystone advantage :$bwhat the new dynamics of business ecosystems mean for strategy, innovation, and sustainability /$cMarco Iansiti, Roy Levien.
260 $aBoston :$bHarvard Business School Press,$c[2004], ©2004.
300 $ax, 255 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 225-241) and index.
505 00 $g1.$tRethinking networks -- $g2.$tShared fate -- $g3.$tCollective behavior -- $g4.$tOperating strategies -- $g5.$tKeystones -- $g6.$tLandlords and dominators -- $g7.$tNiche players -- $g8.$tArchitecture, platforms, and standards -- $g9.$tIntegration, Innovation, and adaptation -- $g10.$tMarket design, operation, and competition -- $g11.$tBusiness ecology : managing disruption, evolution, and sustainability.
520 1 $a"In The Keystone Advantage, Marco Iansiti and Roy Levien offer a new lens for understanding how these ubiquitous and complex business networks behave and explore the implications for strategy formulation, innovation, and operations management. Iansiti and Levien argue that biological ecosystems provide a powerful analogy to the functioning of business networks. Just as "keystone species" in nature play central roles in their ecosystems, companies such as Wal-Mart, Microsoft, and Li & Fung deploy "keystone strategies" to actively shape and regulate the workings of their business ecosystems - dramatically improving their own performance in the process. Iansiti and Levien argue that the best keystones simplify the challenge of connecting a very large and distributed network of companies to their customers and provide "platforms" that other firms can leverage to increase productivity, enhance stability, and spur innovation." "Drawing from more than ten years of research and practical experience across a range of industries, the authors identify three specific roles that firms play within business ecosystems: keystone, dominator, and niche. The book lays out a framework any firm can use to assess the characteristics of its own ecosystem, reevaluate its technology and operations strategy, and formulate specific tactics for gaining sustainable competitive advantage." "The Keystone Advantage will help leaders, managers, and policy makers to understand, analyze, and successfully execute strategy in today's networked environment."--BOOK JACKET.
650 0 $aStrategic planning.$0http://id.loc.gov/authorities/subjects/sh85128511
650 0 $aBusiness enterprises$xTechnological innovations.$0http://id.loc.gov/authorities/subjects/sh2009117957
650 0 $aOrganizational effectiveness.$0http://id.loc.gov/authorities/subjects/sh85095526
700 1 $aLevien, Roy.$0http://id.loc.gov/authorities/names/n2004089808
852 00 $boff,bus$hHD30.28$i.I26 2004