MARC Record from marc_columbia

LEADER: 07083cam a2200817Ia 4500
001 4863041
005 20220611225516.0
006 m o d
007 cr cnu---unuuu
008 040102s2004 njua ob 001 0 eng d
010 $a 2003040800
035 $a(OCoLC)ocm53971485
035 $a(NNC)4863041
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020 $a1410609367$q(electronic bk.)
020 $a9781410609366$q(electronic bk.)
020 $a9781135622046$q(e-book ;$qPDF)
020 $a1135622043
020 $a9781135621995$q(e-book ;$qMobi)
020 $a1135621993
020 $a9781135622039$q(e-book ;$qePub)
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020 $a9780805846416$q(hardback)
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020 $z0805846417$q(h ;$qalk. paper)
035 $a(OCoLC)53971485$z(OCoLC)268793079$z(OCoLC)531113198$z(OCoLC)646744257$z(OCoLC)880334434$z(OCoLC)961600561$z(OCoLC)962683452$z(OCoLC)984885079$z(OCoLC)992034010$z(OCoLC)1020515446$z(OCoLC)1053052889$z(OCoLC)1086451648$z(OCoLC)1112936094$z(OCoLC)1135387551
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082 04 $a659.1/01/9$222
084 $aF713. 80$2clc
084 $aG206. 3-05$2clc
049 $aZCUA
245 04 $aThe psychology of entertainment media :$bblurring the lines between entertainment and persuasion /$cedited by L.J. Shrum.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2004.
300 $a1 online resource (xvi, 360 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAdvertising and consumer psychology
504 $aIncludes bibliographical references and indexes.
588 0 $aPrint version record.
505 0 $aWhat's so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum -- Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak -- Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty -- Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour -- Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen -- Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc -- The "delicious paradox": preconscious processing of product placements by children / Susan Auty and Charlie Lewis -- Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval -- The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock -- A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch -- Paths from television violence to aggression: reinterpreting the evidence / George Comstock -- Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva -- Media factors that contribute to a restriction of exposure to diversity / David W. Schumann -- The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston -- People and "their" television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler -- The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco -- Marketing through sports entertainment: a functional approach / Scott Jones [and others] -- Sensation seeking and the consumption of televised sports / Stephen R. McDaniel.
520 1 $a"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that includes product placements, brand films, television programs, and sponsorships." "Contributions focus on a variety of topics, including product placement; subliminal perception; narrative impact; cultivation effects on consumers; and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently." "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology."--Jacket.
650 0 $aSubliminal advertising.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMass media$xPsychological aspects.
650 0 $aPersuasion (Psychology)
650 0 $aManipulative behavior.
650 6 $aPublicité subliminale.
650 6 $aPublicité$xAspect psychologique.
650 6 $aMédias$xAspect psychologique.
650 6 $aManipulation (Psychologie)
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 07 $aSubliminal advertising.$2cct
650 07 $aAdvertising$xPsychological aspects.$2cct
650 07 $aMass media$xPsychological aspects.$2cct
650 07 $aPersuasion (Psychology)$2cct
650 07 $aManipulative behavior.$2cct
650 7 $aAdvertising$xPsychological aspects.$2fast$0(OCoLC)fst00797734
650 7 $aManipulative behavior.$2fast$0(OCoLC)fst01007738
650 7 $aMass media$xPsychological aspects.$2fast$0(OCoLC)fst01011284
650 7 $aPersuasion (Psychology)$2fast$0(OCoLC)fst01058890
650 7 $aSubliminal advertising.$2fast$0(OCoLC)fst01136598
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aShrum, L. J.
776 08 $iPrint version:$tPsychology of entertainment media.$dMahwah, N.J. : Lawrence Erlbaum, 2004$z0805846417$w(DLC) 2003040800$w(OCoLC)51587295
830 0 $aAdvertising and consumer psychology.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4863041$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS