| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:124479892:3792 |
| Source | marc_columbia |
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LEADER: 03792cam a22003854a 4500
001 5271172
005 20221110004617.0
008 041022t20052005njua b 001 0 eng
010 $a 2004060637
020 $a1572735929 (cl)
020 $a1572735937 (pb)
035 $a(OCoLC)ocm56840589
035 $a(NNC)5271172
035 $a5271172
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
050 00 $aHV5135$b.L43 2005
082 00 $a378.1/978$222
100 1 $aLederman, Linda Costigan.$0http://id.loc.gov/authorities/names/n88119326
245 10 $aChanging the culture of college drinking :$ba socially situated health communication campaig[n] /$cLinda C. Lederman, Lea P. Stewart.
260 $aCresskill, NJ :$bHampton Press,$c[2005], ©2005.
300 $axiii, 303 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aHealth communication
504 $aIncludes bibliographical references (p. 255-273) and indexes.
505 00 $tForeword /$rGustav Friedrich -- $g1.$tThe culture of college drinking : a health communication issue -- $g2.$tBaseline data collection : conducting a needs assessment before designing a health communication campaign -- $g3.$tThe conceptual model : college drinking as socially situated experiential learning -- $g4.$tCampaign language : understanding how to get students to personalize campaign messages -- $g5.$tThe design of the RU SURE campaign : the top ten misperceptions media campaign -- $g6.$tImplementation of the campaign : a curriculum infusion design -- $g7.$tInterpersonal strategies for campaign message dissemination -- $g8.$tContinuous evaluation of the campaign -- $g9.$tUnanticipated results : the impact of campaign message on the messengers -- $g10.$tThe RU SURE game of choices and consequences : a 1-hour brief intervention alcohol decision-making tool -- $g11.$tExtending the campaign and its socially situated experiential learning approach to other campuses -- $g12.$tAn integrated environmental framework : education, prevention, intervention, treatment and enforcement /$rFern Walter Goodhart and Lisa Laitman -- $g13.$tAn overview of the social norms approach /$rAlan D. Berkowitz -- $g14.$tManaging multicampus campaigns using a social norms approach /$rLinda R. Jeffrey and Pamela Negro -- $g15.$tA case study in using a social norms approach within a brief intervention for identified high-risk students /$rPatricia Fabiano -- $g16.$tDrinking stories as learning tools : socially situated experiential learning and popular culture /$rThomas A. Workman.
520 1 $a"The RU SURE campaign is a dangerous drinking prevention campaign developed after a decade of research on alcohol-related behavior at Rutgers University and is based on Lederman and Stewart's Socially Situated Experiential Learning (SSEL) Model." "This book describes the development of this campaign including its theoretical framework and innovative design. Suggestions are also given for implementing a similar campaign on other campuses. As a result, the volume adds to the work on alcohol prevention on college campuses and creates a safer learning environment for all students."--BOOK JACKET.
650 0 $aCollege students$xAlcohol use$xPrevention.$0http://id.loc.gov/authorities/subjects/sh2008007976
650 0 $aBinge drinking$xPrevention.
650 0 $aHealth risk communication.$0http://id.loc.gov/authorities/subjects/sh89000787
650 0 $aUniversities and colleges$xHealth promotion services.$0http://id.loc.gov/authorities/subjects/sh91002989
700 1 $aStewart, Lea.$0http://id.loc.gov/authorities/names/n82088010
830 0 $aHealth communication (Cresskill, N.J.)$0http://id.loc.gov/authorities/names/n98004078
852 00 $bswx$hHV5135$i.L43 2005