| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:210412864:2428 |
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LEADER: 02428cam a22003854a 4500
001 5358349
005 20221110024400.0
008 050606t20052005mau b 001 0 eng
010 $a 2004023600
020 $a1591391237 (hardcover : alk. paper)
035 $a(OCoLC)56753370
035 $a(OCoLC)ocm56753370
035 $a(DLC) 2004023600
035 $a(NNC)5358349
035 $a5358349
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
050 00 $aHD30.28$b.M3838 2005
082 00 $a658.4/012$222
100 1 $aMcGrath, Rita Gunther.$0http://id.loc.gov/authorities/names/no98084434
245 10 $aMarketBusters :$b40 strategic moves that drive exceptional business growth /$cRita Gunther McGrath, Ian C. MacMillan.
246 3 $aMarket busters
246 30 $a40 strategic moves that drive exceptional business growth
260 $aBoston :$bHarvard Business School Press,$c[2005], ©2005.
300 $aviii, 264 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 237-244) and index.
505 00 $gCh. 1.$tMarketBusting strategies -- $gCh. 2.$tTransform your customers' experience -- $gCh. 3.$tTransform your offerings and their attributes -- $gCh. 4.$tRedefine your profit drivers -- $gCh. 5.$tExploit industry shifts -- $gCh. 6.$tExploit emerging opportunities -- $gCh. 7.$tExecuting MarketBusting strategies -- $gCh. 8.$tMarketBuster case study : Royal Insurance Italy -- $gApp.$tThe 40 MarketBusting moves.
520 1 $a"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET.
650 0 $aStrategic planning$vHandbooks, manuals, etc.$0http://id.loc.gov/authorities/subjects/sh2010114806
650 0 $aCustomer relations$xManagement$vHandbooks, manuals, etc.
700 1 $aMacMillan, Ian C.,$d1940-$0http://id.loc.gov/authorities/names/n78003325
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip052/2004023600.html
852 00 $boff,bus$hHD30.28$i.M3838 2005