| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:243766191:2346 |
| Source | marc_columbia |
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LEADER: 02346cam a22004214a 4500
001 5409303
005 20221110032425.0
008 000509t20002000nyua 001 0 eng
010 $a 00040232
020 $a0312252307
035 $a(OCoLC)ocm44075965
035 $a(NNC)5409303
035 $a5409303
040 $aDLC$cDLC$dLVB$dBAKER$dOrLoB-B
042 $apcc
050 00 $aHD49$b.C64 2000
082 00 $a659.2$221
100 1 $aCohn, Robin.$0http://id.loc.gov/authorities/names/n00088101
245 14 $aThe PR crisis bible :$bhow to take charge of the media when all hell breaks loose /$cRobin Cohn.
250 $a1st ed.
260 $aNew York :$bSt. Martin's Press,$c[2000], ©2000.
300 $axii, 340 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"Truman Talley books."
500 $aIncludes index.
520 1 $a"The PR Crisis Bible is the only book to protect a CEO's reputation by stopping the problem where it begins: in the mind of the CEO. It's the first book that shows CEOs how the new media rules have changed the world. It shows them the right way to respond to today's instant scandals, unsubstantiated reports, Internet rumors, and other crises. It pinpoints the reasons why CEOs get themselves into trouble, and shows how they can turn a disaster to their advantage. Today, CEOs must avoid the "seven deadly sins of handling a crisis" because even if they had nothing to do with a problem, it ends up on their lap. The buck always stops at the top."--BOOK JACKET.
650 0 $aCrisis management.$0http://id.loc.gov/authorities/subjects/sh85034122
650 0 $aCorporations$xPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108765
650 0 $aMass media and business.$0http://id.loc.gov/authorities/subjects/sh85081880
650 0 $aDisasters$xPress coverage.$0http://id.loc.gov/authorities/subjects/sh86006439
650 6 $aGestion de la crise.
650 6 $aEntreprises$xRelations publiques.
650 6 $aMédias et affaires.
650 6 $aCatastrophes dans la presse.
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/hol054/00040232.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/hol042/00040232.html
852 00 $boff,bus$hHD49$i.C64 2000