| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:246543456:2874 |
| Source | marc_columbia |
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LEADER: 02874cam a22003734a 4500
001 5412349
005 20221110032704.0
008 040701s2005 enka b 001 0 eng
010 $a 2004054514
015 $aGBA502796$2bnb
016 7 $a013080107$2Uk
019 $a57430170
020 $a0521842751 (alk. paper)
024 3 $a9780521842754
035 $a(OCoLC)ocm55845630
035 $a(NNC)5412349
035 $a5412349
040 $aDLC$cDLC$dUKM$dBWKUK$dGHG$dBAKER
042 $apcc
050 00 $aHF5415.153$b.R33 2005
082 00 $a658.5/75$222
100 1 $aRainey, David L.,$d1946-$0http://id.loc.gov/authorities/names/n2004111285
245 10 $aProduct innovation :$bleading change through integrated product development /$cDavid L. Rainey.
260 $aCambridge, UK ;$aNew York :$bCambridge University Press,$c2005.
300 $axiv, 623 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 602-604) and index.
505 00 $gpt. 1.$tProduct innovation and strategic logic.$tIntroduction to product innovation and new-product development --$tStrategic logic of product innovation --$tThe new-product development process and organizational aspects --$gpt. 2.$tEstablishing the foundation: the conceptual level.$tIdentifying new-product opportunities: Idea generation (phase 1) --$tConcept development and selection (phase 2) --$tNPD program definition (phase 3) --$gSupplement to Chapter 6:$tOverview of financial-management techniques related to new-product development /$rLou Gingerella --$gpt. 3.$tMethods and techniques for analysis and decision making.$tProduct/market considerations, integrated product design, and product architecture --$gSupplement to Chapter 7:$tThe strategic utilization of quality function deployment /$rRichard Picard --$tMarketing strategies and methods: conceptualizing and designing the new-product marketing campaign --$tProduction strategies and methods: operational and manufacturing implications /$rEdward D. Arnheiter --$tFinancial applications and implications --$gpt. 4.$tThe operational level and concluding remarks.$tDesign and development (phase 4) --$tValidation (phase 5) --$gSupplement to Chapter 12:$tRapid prototyping and stereolithography /$rEdward D. Arnheiter --$tPre-commercialization (phase 6) and the launch --$tConcluding remarkes and insights about product innovation in the twenty-first century.
650 0 $aNew products.$0http://id.loc.gov/authorities/subjects/sh85091388
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/cam051/2004054514.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/cam051/2004054514.html
852 00 $boff,bus$hHF5415.153$i.R33 2005