MARC Record from marc_columbia

LEADER: 03108cam a22003254a 4500
001 5474912
005 20221110043517.0
008 050413s2005 nyua 000 0aeng
010 $a 2005047650
020 $a1594200726
035 $a(OCoLC)ocm59712424
035 $a(NNC)5474912
035 $a5474912
040 $aDLC$cDLC$dYDX$dBAKER$dIH9$dVP@$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHC102.5$b.C42 2005
082 00 $a658.4/083$222
100 1 $aChouinard, Yvon,$d1938-$0http://id.loc.gov/authorities/names/n77017765
245 10 $aLet my people go surfing :$bthe education of a reluctant businessman /$cYvon Chouinard.
260 $aNew York :$bPenguin Press,$c2005.
300 $a260 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 00 $tHistory -- $tPhilosophies -- $tProduct design philosophy -- $tProduction philosophy -- $tDistribution philosophy -- $tImage philosophy -- $tFinancial philosophy -- $tHuman resource philosophy -- $tManagement philosophy -- $tEnvironmental philosophy -- $t1% for the planet alliance.
520 1 $a"Yvon Chouinard's story is an American business legend. As a child, he moved with his father, a French Canadian blacksmith, and the rest of his family to Southern California with little English and less money. He escaped into mountain climbing as a teenager, and by his early twenties was among the best climbers in America, making famous first ascents of some of the world's most notorious faces. When he decided he could make higher quality climbing tools himself and when his fellow climbers agreed and clamored for more, a way of life became a business. Some four decades later, Yvon Chouinard still summits peaks around the world (though he now spends more time surfing), and his company continues to make exceptionally high-quality, innovative products. Patagonia now earns more than $230 million a year from worldwide sales, allowing its owner to seriously leverage his concern for the natural settings he's spent a lifetime enjoying. His resolve to minimize Patagonia's impact on the environment has, among other things, led the company to make its famous fleeces out of recycled soda bottles and to donate at least 1 percent of its net revenue each year to environmental causes." "In Let My People Go Surfing, Yvon Chouinard relates his and his company's story and the core philosophies that have driven and sustained Patagonia, Inc. This is not another tale of a successful businessman who manages to do good on the side and have grand adventures: It's the story of a man who brought doing good and having grand adventures into the heart of his business life - and who enjoyed even more business success as a result."--BOOK JACKET.
600 10 $aChouinard, Yvon,$d1938-$0http://id.loc.gov/authorities/names/n77017765
650 0 $aBusinesspeople$zUnited States$vBiography.$0http://id.loc.gov/authorities/subjects/sh2007102267
650 0 $aSocial responsibility of business.$0http://id.loc.gov/authorities/subjects/sh90005735
852 00 $boff,bus$hHC102.5$i.C42 2005