MARC Record from marc_columbia

LEADER: 05397cam a2200349 a 4500
001 5491009
005 20221110045214.0
008 051216t20062006nyua b 001 0deng d
010 $a 2005296358
020 $a0387261753 (hardbound)
020 $a0387281819 (e-book)
035 $a(OCoLC)ocm62297117
035 $a(NNC)5491009
035 $a5491009
040 $aIUA$cIUA$dDLC$dOHX$dOrLoB-B
042 $alccopycat
050 00 $aHF5415$b.T94 2006
245 02 $aA twenty-first century guide to Aldersonian marketing thought /$cedited by Ben Wooliscroft, Robert D. Tamila, Stanley J. Shapiro.
260 $aNew York, NY :$bSpringer Science+Business Media,$c[2006], ©2006.
300 $axxii, 581 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tWroe Alderson : the man -- $g1.$tWroe Alderson a life /$rBen Wooliscroft -- $gPt. II.$tAlderson's theory of market behaviour - selected writings -- $g2.$tIntroduction to part II /$rBen Wooliscroft -- $g3.$tTowards a theory of marketing /$rWroe Alderson and Reavis Cox -- $g4.$tThe analytical framework for marketing /$rWroe Alderson -- $g5.$tSurvival and adjustment in organized behavior systems /$rWroe Alderson -- $g6.$tSurvival and growth of systems /$rWroe Alderson -- $g7.$tThe power principle /$rWroe Alderson -- $g8.$tMarketing efficiency and the principle of postponement /$rWroe Alderson -- $g9.$tCompetition for differential advantage /$rWroe Alderson -- $g10.$tMatching and sorting : the logic of exchange /$rWroe Alderson -- $g11.$tIntroduction to functionalism /$rWroe Alderson -- $g12.$tFunctionalism : descriptive and normative /$rWroe Alderson -- $g13.$tThe heterogeneous market and the organized behavior system /$rWroe Alderson -- $g14.$tInformation flows in heterogeneous markets /$rWroe Alderson -- $g15.$tTransactions and transvections /$rWroe Alderson -- $g16.$tCooperation and conflict in marketing channels /$rWroe Alderson -- $gPt. III.$tWroe Alderson - writings on management practice and ethical behavior -- $g17.$tIntroduction to part III /$rStanley J. Shapiro -- $g18.$tAlderson, sessions and the 1950s manager /$rRobert F. Lusch -- $g19.$tA basic guide to market planning /$rWroe Alderson -- $g20.$tResearcher finds a void in freud ... advertisers urged to follow path of rational problem solving rather than of instinctive drives /$rWroe Alderson -- $g21.$tEthics, ideologies and sanctions /$rWroe Alderson -- $g22.$tThe American economy and Christian ethics /$rWroe Alderson -- $g23.$tPlanning and problem solving in marketing : a book review /$rArnold E. Amstutz -- $gPt. IV.$tCommentaries on Aldersonian marketing -- $g24.$tIntroduction to part IV /$rRobert D. Tamilia -- $g25.$tAlderson and Chamberlin /$rE. T. Grether -- $g26.$tAlderson's general theory of marketing : a formalization /$rShelby D. Hunt, James A. Muncy and Nina M. Ray -- $g27.$tMarketing behaviour and entrepreneurship : a synthesis of Alderson and Austrian economics /$rW. Duncan Reekie and Ronald Savitt -- $g28.$tAn alternative paradigm for marketing theory /$rD. F. Dixon and I. F. Wilkinson -- $g29.$tAlderson's transvection and Porter's value system /$rRichard L. Priem, Abdul M. A. Rasheed and Shahrzad Amirani -- $gPt. V.$tCommentaries on Alderson the marketer -- $g30.$tIntroduction to part V /$rStanley J. Shapiro -- $g31.$tThe Wroe Alderson I knew /$rMichael Halbert -- $g32.$tWroe Alderson as academic entrepreneur : the Wharton years /$rStanley J. Shapiro -- $g33.$tToward a general theory of marketing : resource-advantage theory as an extension of Alderson /$rShelby D. Hunt and Dennis B. Arnett -- $g34.$tPlacing Alderson and his contributions to marketing in historical perspective /$rRobert D. Tamilia -- $g35.$tWroe Alderson's vision renewed and rehabilitated : social structures and marketing theories /$rAlf H. Walle -- $g36.$tTo teach or not to teach Alderson? : there is no question /$rIan Wilkinson and Louise Young -- $gPt. VI.$tAldersonian bibliographies -- $g37.$tList of publications by Wroe Alderson /$rRobert D. Tamilia, Ben Wooliscroft and Stanley J. Shapiro -- $g38.$tAuthors who have commented on Aldersonian marketing thought /$rRobert D. Tamilia, Ben Wooliscroft and Stanley J. Shapiro.
520 1 $a"A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the material in this volume was written by Alderson between 1948 and 1965, the year he died. Most of it presents Alderson's seminal contributions to marketing theory but what was then "best practices" material written by him in the areas of marketing management and ethics is also presented."--BOOK JACKET.
600 10 $aAlderson, Wroe.$0http://id.loc.gov/authorities/names/n88050670
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
700 1 $aAlderson, Wroe.$0http://id.loc.gov/authorities/names/n88050670
700 1 $aWooliscroft, Ben.$0http://id.loc.gov/authorities/names/n2006006638
700 1 $aTamilia, Robert D.
700 1 $aShapiro, Stanley J.$0http://id.loc.gov/authorities/names/n83048868
852 00 $boff,bus$hHF5415$i.T94 2006