| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:315762455:1359 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-011.mrc:315762455:1359?format=raw |
LEADER: 01359cam a22003254a 4500
001 5496626
005 20221110045817.0
008 050801s2005 enka b 001 0 eng
010 $a 2005022212
020 $a0749443855
035 $a(OCoLC)ocm61200704
035 $a(NNC)5496626
035 $a5496626
040 $aDLC$cDLC$dBAKER$dBWKUK
042 $apcc
050 00 $aHF5415.13$b.M3584 2005
082 00 $a658.8$222
245 00 $aMarketing revolution! :$bthe radical new approach to transforming the business, the brand & the bottom line /$cPaul R. Gamble [and others].
260 $aLondon ;$aSterling, VA :$bKogan Page,$c2005.
300 $axii, 308 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"IBM ; CIM."
504 $aIncludes bibliography references (p. 300-303) and index.
650 0 $aMarketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh85081339
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
700 1 $aGamble, Paul R.$0http://id.loc.gov/authorities/names/n89651123
710 2 $aInternational Business Machines Corporation.$0http://id.loc.gov/authorities/names/n79142877
710 2 $aChartered Institute of Marketing.$0http://id.loc.gov/authorities/names/n91003481
852 00 $boff,bus$hHF5415.13$i.M3584 2005