| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:33164336:1735 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-011.mrc:33164336:1735?format=raw |
LEADER: 01735cam a2200397 a 4500
001 5037252
005 20221109211331.0
008 040915s2004 enka b 001 0 eng
010 $a 2004015555
020 $a0749442840
024 1 $aX8-021472
035 $a(OCoLC)55846747
035 $a(OCoLC)ocm55846747
035 $a(DLC) 2004015555
035 $a(NNC)5037252
035 $a5037252
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$bL55 2004
082 00 $a658.8/343$222
100 1 $aLindstrom, Martin,$d1970-$0http://id.loc.gov/authorities/names/n2002117406
245 10 $aBrandchild :$bremarkable insights into the minds of today's global kids and their relationship with brands /$cMartin Lindstrom with Patricia B Seybold ; research and strategy support by Millward Brown.
250 $aRev. pbk. ed.
260 $aLondon ;$aSterling, Va. :$bKogan Page,$c2004.
300 $axxviii, 321 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 0 $aChild consumers.$0http://id.loc.gov/authorities/subjects/sh87006897
650 0 $aAdvertising and children.$0http://id.loc.gov/authorities/subjects/sh85001195
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
700 1 $aSeybold, Patricia B.$0http://id.loc.gov/authorities/names/n84123619
710 2 $aMillward Brown IMS.$0http://id.loc.gov/authorities/names/nr2003020917
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0419/2004015555.html
852 00 $boff,bus$hHD69.B7$iL55 2004