MARC Record from marc_columbia

LEADER: 02818cam a22003374a 4500
001 5222012
005 20100303203222.0
008 050124s2005 caua b 001 0 eng
010 $a 2004016438
020 $a1412905710 (pbk.)
035 $a(OCoLC)55990213
035 $a(OCoLC)ocm55990213
035 $a(DLC) 2004016438
035 $a(NNC)5222012
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415.2$b.M393 2005
082 00 $a658.8/18$222
100 1 $aMentzer, John T.
245 10 $aSales forecasting management :$ba demand management approach /$cJohn T. Mentzer, Mark A. Moon.
250 $a2nd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$cc2005.
300 $axv, 347 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 331-335) and index.
505 00 $g1.$tManaging the sales forecasting process -- $g2.$tSales forecasting performance measurement -- $g3.$tTime series forecasting techniques -- $g4.$tRegression analysis -- $g5.$tQualitative sales forecasting -- $g6.$tSales forecasting systems -- $g7.$tBenchmark studies : the surveys -- $g8.$tBenchmark studies : world-class forecasting -- $g9.$tBenchmark studies : conducting a forecasting audit -- $g10.$tManaging the sales forecasting function.
520 1 $a"Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions." "Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential."--BOOK JACKET.
650 0 $aSales forecasting$xManagement.
650 0 $aMarketing research$xManagement.
700 1 $aMoon, Mark A.,$d1955-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0420/2004016438.html
852 00 $boff,bus$hHF5415.2$i.M393 2005