| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:102047532:2465 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:102047532:2465?format=raw |
LEADER: 02465cam a22004094a 4500
001 5609338
005 20221121193622.0
008 050506t20062006nyua b 001 0 eng
010 $a 2005927078
015 $aGBA597416$2bnb
016 7 $a013338187$2Uk
020 $a038726115X (alk. paper)
020 $a0387261168 (e-ISBN)
024 3 $a9780387261157
035 $a(OCoLC)ocm63692540
035 $a(NNC)5609338
035 $a5609338
040 $aDLC$cDLC$dUKM$dBAKER$dJDR$dCLU$dOrLoB-B
042 $apcc
050 00 $aR118$b.T477 2006
082 00 $a610.69/6$222
096 $aWA 590$bT461h 2006
100 1 $aThomas, Richard K.,$d1944-$0http://id.loc.gov/authorities/names/n88053820
245 10 $aHealth communication /$cRichard K. Thomas.
260 $aNew York, NY, USA :$bSpringer,$c[2006], ©2006.
300 $aviii, 212 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tIntroduction to health communication -- $g2.$tThe changing sociocultural context -- $g3.$tThe changing healthcare context -- $g4.$tThe history of health communication -- $g5.$tHealth communication audiences -- $g6.$tUnderstanding health behavior -- $g7.$tUnderstanding communication -- $g8.$tSteps in the health communication process -- $g9.$tTraditional approaches to health communication -- $g10.$tContemporary approaches to health communication -- $g11.$tCase studies in health communication -- $g12.$tEvaluating the impact of health communication -- $g13.$tThe future of health communication.
520 1 $a"By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses."--BOOK JACKET.
650 0 $aCommunication in medicine.$0http://id.loc.gov/authorities/subjects/sh85029080
650 12 $aCommunication.$0https://id.nlm.nih.gov/mesh/D003142
650 12 $aHealth Promotion.$0https://id.nlm.nih.gov/mesh/D006293
650 22 $aHealth Education.$0https://id.nlm.nih.gov/mesh/D006266
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0604/2005927078.html
852 00 $boff,hsl$hR118$i.T477 2006