| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:104435479:1626 |
| Source | marc_columbia |
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LEADER: 01626pam a22003254a 4500
001 5612043
005 20221121193936.0
008 050617t20062006nyua b 001 0 eng
010 $a 2005017678
020 $a0765616130 (cloth : alk. paper)
024 3 $a9780765616135
035 $a(OCoLC)OCM60791480
035 $a(NNC)5612043
035 $a5612043
040 $aDLC$cDLC$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5821$b.G87 2006
082 00 $a659.1/02/07$222
100 1 $aGulas, Charles S.,$d1962-$0http://id.loc.gov/authorities/names/n2005044946
245 10 $aHumor in advertising :$ba comprehensive analysis /$cCharles S. Gulas and Marc G. Weinberger.
260 $aArmonk, N.Y. :$bM.E. Sharpe, Inc.,$c[2006], ©2006.
300 $axiv, 240 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 207-224) and indexes.
505 00 $g1.$tHistory of humor in advertising -- $g2.$tWhat is humor? : and how does it work? -- $g3.$tAudience factors -- $g4.$tMedia and humor -- $g5.$tProduct type and humor -- $g6.$tHumor type and message -- $g7.$tContext issues -- $g8.$tResearch methodology issues -- $g9.$tEntertaining some - offending others -- $g10.$tGeneral conclusions and research directions.
650 0 $aWit and humor in advertising.$0http://id.loc.gov/authorities/subjects/sh85062946
700 1 $aWeinberger, Marc G.$0http://id.loc.gov/authorities/names/n94053221
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0515/2005017678.html
852 00 $boff,bus$hHF5821$i.G87 2006