MARC Record from marc_columbia

LEADER: 03267pam a22004094a 4500
001 5612062
005 20221121193938.0
008 051011s2006 mauabf b 001 0 eng
010 $a 2005043546
015 $aGBA622869$2bnb
016 7 $a013402920$2Uk
020 $a0674021614
024 3 $a9780674021617
035 $a(OCoLC)OCM62127977
035 $a(NNC)5612062
035 $a5612062
040 $aDLC$cDLC$dBAKER$dUKM$dC#P$dOrLoB-B
042 $apcc
043 $aa-cc---$aas-----
050 00 $aHF5415.33.C6$bC63 2006
082 00 $a306.30951$222
100 1 $aCochran, Sherman,$d1940-$0http://id.loc.gov/authorities/names/n79125911
245 10 $aChinese medicine men :$bconsumer culture in China and Southeast Asia /$cSherman Cochran.
260 $aCambridge, Mass. :$bHarvard University Press,$c2006.
300 $ax, 242 pages, 36 unnumbered pages of plates :$billustrations, maps ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 199-223) and index.
505 00 $g1.$tConsumer culture in Chinese history --$g2.$tInventing imperial traditions and building olde shoppes --$g3.$tAdvertising dreams --$g4.$tCapturing a national market --$g5.$tCrossing enemy lines --$g6.$tCrossing national borders --$g7.$tAgents of consumer culture.
520 1 $a"Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it on the local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached." "Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in presocialist China, he suggests, has relevance for the twenty-first century because they achieved goals - constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets - that their successors in contemporary China are currently seeking to attain."--BOOK JACKET.
650 0 $aConsumer behavior$zChina$xHistory.
650 0 $aConsumer behavior$zSoutheast Asia$xHistory.
650 0 $aPopular culture$zChina$xHistory.
650 0 $aPopular culture$zSoutheast Asia$xHistory.
650 0 $aDrugs$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2005002422
852 00 $beal$hHF5415.33.C6$iC63 2006
852 00 $bbar$hHF5415.33.C6$iC63 2006