MARC Record from marc_columbia

LEADER: 02260pam a22003614a 4500
001 5612578
005 20221121194030.0
008 060327t20062006maua bf 001 0 eng
010 $a 2005020520
020 $a1591397626 (alk. paper)
024 3 $a9781591397625
035 $a(OCoLC)70881327
035 $a(OCoLC)ocm70881327
035 $a(NNC)5612578
035 $a5612578
040 $aDLC$cDLC$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 04 $aHF5415$b.L83 2006
082 00 $a658.8/02$222
245 00 $aMarketer's toolkit :$bthe 10 strategies you need to succeed.
260 $aBoston, Mass. :$bHarvard Business School Press,$c[2006], ©2006.
300 $axviii, 230 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aHarvard business essentials
504 $aIncludes bibliographical references and index.
505 00 $g1.$tMarketing strategy : how it fits with business strategy --$g2.$tCreating a marketing plan : an overview --$g3.$tMarket research : listen and learn --$g4.$tMarket customization : segmentation, targeting, and positioning --$g5.$tCompetitor analysis : understand your opponents --$g6.$tBranding : differentiation that customers value --$g7.$tThe right customers : acquisition, retention, and development --$g8.$tDeveloping new products and services : the marketer's role --$g9.$tPricing it right : strategies, applications, and pitfalls --$g10.$tIntegrated marketing communications : creativity, consistency, and effective resource allocation --$g11.$tInteractive marketing : new channel, new challenge --$g12.$tMarketing across borders : it's a big, big world --$g13.$tThe future of marketing : tomorrow's challenges.
650 0 $aMarketing$vHandbooks, manuals, etc.$0http://id.loc.gov/authorities/subjects/sh2008107429
650 0 $aStrategic planning$vHandbooks, manuals, etc.$0http://id.loc.gov/authorities/subjects/sh2010114806
710 2 $aHarvard Business School.$0http://id.loc.gov/authorities/names/no2001025699
830 0 $aHarvard business essentials series.$0http://id.loc.gov/authorities/names/n2002062831
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
852 00 $boff,bus$hHF5415$i.M29 2006g