MARC Record from marc_columbia

LEADER: 02981cam a22004814a 4500
001 5640790
005 20221121200122.0
008 040227t20042004nyua b 001 0 eng
010 $a 2004045638
015 $aGBA454310$2bnb
016 7 $a012958549$2Uk
020 $a0231113889 (cloth : alk. paper)
035 $a(OCoLC)ocm54536944
035 $a(NNC)5640790
035 $a5640790
040 $aDLC$cDLC$dUKM$dC#P$dYBM$dOKS$dBAKER$dNLGGC$dLMR$dNNC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bJ33 2004
082 00 $a339.4/7/0830973$222
084 $a15.85$2bcl
084 $a85.40$2bcl
100 1 $aJacobson, Lisa,$d1962-$0http://id.loc.gov/authorities/names/n2004095796
245 10 $aRaising consumers :$bchildren and the American mass market in the early twentieth century /$cLisa Jacobson.
260 $aNew York :$bColumbia University Press,$c[2004], ©2004.
300 $axii, 299 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aPopular cultures, everyday lives
504 $aIncludes bibliographical references (p. [227]-281) and index.
505 00 $gCh. 1.$t"Big sales from little folks" : the development of juvenile advertising -- $gCh. 2.$tFrom thrift education to consumer training : reforming the child spender -- $gCh. 3.$tHeroes of the new consumer age : imagining boy consumers -- $gCh. 4.$tAthletic girls and beauty queens : imagining the peer-conscious adolescent consumers -- $gCh. 5.$tRevitalizing the American home : playrooms, parenting, and the middle-class child consumer -- $gCh. 6.$tRadio clubs and the consolidation of children's consumer culture during the Great Depression.
520 1 $a"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." "Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century."--BOOK JACKET.
650 0 $aChild consumers$zUnited States$xHistory$y20th century.
650 0 $aMarket segmentation$zUnited States$xHistory$y20th century.
650 0 $aTarget marketing$zUnited States$xHistory$y20th century.
650 0 $aAdvertising and children$zUnited States$xHistory$y20th century.
650 17 $aConsumptiepatroon.$2gtt
650 17 $aReclame.$2gtt
650 17 $aJeugd.$2gtt
651 7 $a7.150.$2gtt
830 0 $aPopular cultures, everyday lives.$0http://id.loc.gov/authorities/names/n97011266
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy051/2004045638.html
852 00 $bbar$hHF5415.33.U6$iJ33 2004