| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:144854576:2716 |
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LEADER: 02716cam a22003494a 4500
001 5684569
005 20221121201935.0
008 050124t20052005maua b 001 0 eng
010 $a 2004020857
020 $a1591396190 (hardcover : alk. paper)
035 $a(OCoLC)ocm56421900
035 $a(DLC) 2004020857
035 $a(NNC)5684569
035 $a5684569
040 $aDLC$cDLC$dUKM$dC#P$dDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415.153$b.K53 2005
082 00 $a658.8/02$222
100 1 $aKim, W. Chan.$0http://id.loc.gov/authorities/names/n86066442
245 10 $aBlue ocean strategy :$bhow to create uncontested market space and make the competition irrelevant /$cW. Chan Kim, Renée Mauborgne.
260 $aBoston, Mass. :$bHarvard Business School Press,$c[2005], ©2005.
300 $axv, 240 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [223]-229) and index.
505 00 $g1.$tCreating blue oceans -- $g2.$tAnalytical tools and frameworks -- $g3.$tReconstruct market boundaries -- $g4.$tFocus on the big picture, not the numbers -- $g5.$tReach beyond existing demand -- $g6.$tGet the strategic sequence right -- $g7.$tOvercome key organizational hurdles -- $g8.$tBuild execution into strategy -- $g9.$tConclusion : the sustainability and renewal of blue ocean strategy.
520 1 $a"Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow's leading companies will succeed not by battling competitors, but by creating "blue oceans" of uncontested market space ripe for growth. Such strategic moves - termed "value innovation" - create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand." "Blue Ocean Strategy provides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies."--BOOK JACKET.
650 0 $aNew products.$0http://id.loc.gov/authorities/subjects/sh85091388
650 0 $aMarket segmentation.$0http://id.loc.gov/authorities/subjects/sh85081327
700 1 $aMauborgne, Renée.$0http://id.loc.gov/authorities/names/n2004100363
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
852 00 $boff,bus$hHF5415.153$i.K53 2005