MARC Record from marc_columbia

LEADER: 03476cam a22004574a 4500
001 5685645
005 20221121202052.0
008 060418t20062006paua b 001 0 eng
010 $a 2006041845
020 $a0812239458 (alk. paper)
020 $a9780812239454
024 $a99935285593
035 $a(OCoLC)ocm67405657\
035 $a(OCoLC)67405657
035 $a(NNC)5685645
035 $a5685645
040 $aDLC$cDLC$dBAKER$dC#P$dIG#$dYDXCP$dBTCTA$dLVB$dMNY$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHD9999.W373$bU646 2006
082 00 $a338.4/739250973$222
100 1 $aHoward, Vicki,$d1965-$0http://id.loc.gov/authorities/names/n2006032332
245 10 $aBrides, Inc. :$bAmerican weddings and the business of tradition /$cVicki Howard.
246 3 $aBrides, Incorporated
246 30 $aAmerican weddings and the business of tradition
260 $aPhiladelphia :$bUniversity of Pennsylvania Press,$c[2006], ©2006.
300 $a306 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [237]-287) and index.
505 00 $g1.$tThe evil of elaborate and showy weddings -- $g2.$tRings and the birth of a tradition -- $g3.$tBridal magazines and the creation of a market -- $g4.$tDepartment stores and consumer rites -- $g5.$tBridal consultants, the fashion industry, and the business of tradition -- $g6.$tCatering to the bride : the rise of commercial wedding venues -- $tEpilogue : wedding tradition at the turn of the twenty-first century.
520 1 $a"Weddings today are a $70 billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc., Vicki Howard goes behind the scenes of the various firms involved - from jewelers to caterers - to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted." "Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions - from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry." "Entertaining and informative, Brides, Inc. reveals the origins and development of this most exemplary American enterprise and brings the story up to the present with a discussion of such new phenomena as David's Bridal and the gay wedding industry."--BOOK JACKET.
650 0 $aWedding supplies and services industry$zUnited States.
650 0 $aBridal shops$zUnited States.
650 0 $aWeddings$xEconomic aspects$zUnited States.
650 6 $aNoces$xFournitures et services$xIndustrie$zÉtats-Unis.
650 6 $aBoutiques pour la mariée$zÉtats-Unis.
650 6 $aNoces$xAspect économique$zÉtats-Unis.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/fy0701/2006041845.html
852 00 $bbar$hHD9999.W373$iU646 2006
852 00 $bglx$hHD9999.W373$iU646 2006