| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:159465003:2350 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:159465003:2350?format=raw |
LEADER: 02350pam a22003734a 4500
001 5722875
005 20221121203213.0
008 050406t20062006njua b 001 0 eng
010 $a 2005047639
020 $a0131465600
035 $a(OCoLC)ocm59148361
035 $a(NNC)5722875
035 $a5722875
040 $aDLC$cDLC$dBAKER$dNLGGC$dOrLoB-B
042 $apcc
050 00 $aHF5823$b.W455 2006
082 00 $a659.1$222
084 $a85.40$2bcl
100 1 $aWells, William,$d1926-$0http://id.loc.gov/authorities/names/n88056610
245 10 $aAdvertising :$bprinciples & practice /$cWilliam Wells, Sandra Moriarty, John Burnett.
246 3 $aAdvertising : principles and practice
250 $a7th ed.
260 $aUpper Saddle River, N.J. :$bPearson/Prentice Hall,$c[2006], ©2006.
300 $axxxi, 592 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 575-580) and index.
505 00 $g1.$tIntroduction to advertising -- $g2.$tAdvertising's role in marketing -- $g3.$tAdvertising and society -- $tPart-ending case : chick-fil-A : foundations -- $g4.$tHow advertising works -- $g5.$tThe consumer audience -- $g6.$tStrategic research -- $g7.$tStrategic planning -- $tPart-ending case : chick-fil-A : planning and strategy -- $g8.$tPrint and out-of-home media -- $g9.$tBroadcast media -- $g10.$tInteractive and alternative media -- $g11.$tMedia planning and buying -- $tPart-ending case : chick-fil-A : effective advertising media -- $g12.$tThe creative side and message strategy -- $g13.$tCopywriting -- $g14.$tDesign and production -- $tPart-ending case : chick-fil-A : effective advertising messages -- $g15.$tDirect response -- $g16.$tSales promotion, events, and sponsorships -- $g17.$tPublic relations -- $g18.$tSpecial advertising situations -- $g19.$tEvaluation of effectiveness -- $tPart-ending case : chick-fil-A : integration and evaluation.
650 0 $aAdvertising.$0http://id.loc.gov/authorities/subjects/sh85001086
650 17 $aReclame.$2gtt
650 17 $aEffectiviteit.$2gtt
700 1 $aBurnett, John,$d1944-$0http://id.loc.gov/authorities/names/n88056611
700 1 $aMoriarty, Sandra E.$q(Sandra Ernst)$0http://id.loc.gov/authorities/names/n85068294
852 00 $boff,bus$hHF5823$i.W455 2006