| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:161182054:1731 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:161182054:1731?format=raw |
LEADER: 01731pam a22003374a 4500
001 5768171
005 20221121203355.0
008 060627t20062006maua b 001 0 eng
010 $a 2006013548
020 $a1422102068
024 3 $a9781422102060
035 $a(OCoLC)OCM67945151
035 $a(NNC)5768171
035 $a5768171
040 $aDLC$cDLC$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415$b.L4834 2006
082 00 $a658.8$222
100 1 $aLevitt, Theodore,$d1925-2006.$0http://id.loc.gov/authorities/names/n79129082
245 10 $aTed Levitt on marketing.
260 $aBoston, Mass. :$bHarvard Business School Pub.,$c[2006], ©2006.
300 $aviii, 226 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aA Harvard business review paperback
504 $aIncludes bibliographical references and index.
505 00 $g1.$tInnovative imitation -- $g2.$tExploit the product life cycle -- $g3.$tWhy business always loses -- $g4.$tProduction-line approach to service -- $g5.$tThe industrialization of service -- $g6.$tMarketing success through differentiation - of anything -- $g7.$tMarketing intangible products and product intangibles -- $g8.$tThe globalization of markets -- $g9.$tAfter the sale is over ... -- $g10.$tAdvertising : "the poetry of becoming" -- $g11.$tCreativity is not enough -- $g12.$tMarketing myopia.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
830 0 $aHarvard business review paperback series.$0http://id.loc.gov/authorities/names/n98081716
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0612/2006013548.html
852 00 $boff,bus$hHF5415$i.L4834 2006