| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:172085605:1553 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:172085605:1553?format=raw |
LEADER: 01553pam a22003494a 4500
001 5796472
005 20221121204320.0
008 060721t20062006enka b 001 0 eng
010 $a 2005031654
015 $aGBA621236$2bnb
016 7 $a013397481$2Uk
020 $a0754644138 (alk. paper)
035 $a(OCoLC)OCM62281774
035 $a(NNC)5796472
035 $a5796472
040 $aDLC$cDLC$dUKM$dBAKER$dBWKUK
042 $apcc
050 00 $aHD9999.I492$bR69 2006
082 00 $a025.04068/8$222
100 1 $aRowley, J. E.$0http://id.loc.gov/authorities/names/n81076072
245 10 $aInformation marketing /$cJennifer Rowley.
250 $a2nd ed.
260 $aAldershot, England ;$aBurlington, VT :$bAshgate,$c[2006], ©2006.
300 $axvi, 228 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 0 $aMarketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
650 0 $aInformation services$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2008123674
650 0 $aInformation services industry.$0http://id.loc.gov/authorities/subjects/sh87001871
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip062/2005031654.html
852 00 $boff,bus$hHD9999.I492$iR69 2006