MARC Record from marc_columbia

LEADER: 05078cam a22004574a 4500
001 5986162
005 20221121220616.0
008 051129s2007 njua b 011 0 eng
010 $a 2005057746
015 $aGBA644583$2bnb
016 7 $a013459427$2Uk
020 $a0805855955 (alk. paper)
020 $a0805855963 (alk. paper)
020 $a9780805855951
035 $a(OCoLC)ocm62493613
035 $a(DLC) 2005057746
035 $a(NNC)5986162
035 $a5986162
040 $aDLC$cDLC$dUKM$dBAKER$dC#P$dPL#$dDLC$dOrLoB-B
042 $apcc
050 00 $aHD59$b.F827 2007
082 00 $a659.2$222
245 04 $aThe future of excellence in public relations and communication management :$bchallenges for the next generation /$cedited by Elizabeth L. Toth.
260 $aMahwah, N.J. :$bLawrence Erlbaum,$c2007.
300 $axxvi, 629 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aLEA's communication series
500 $aPublished on the occasion of the retirement of James E. Grunig and Larissa A. Grunig from university education and to present the advances made because of their IABC Excellence Study.
504 $aIncludes bibliographical references and indexes.
505 00 $tBrief biographies of James E. Grunig and Larissa A. Grunig -- $g1.$tHow public relations knowledge has entered public relations practice /$rLinda Hon -- $g2.$tCollaborative advocacy and the creation of trust : toward an understanding of stakeholder claims and risks /$rChristopher H. Spicer -- $g3.$tManagement through advocacy : reflection rather than domination /$rRobert L. Heath -- $g4.$tTwo-way communication based on quantitative research and measurement /$rDon W. Stacks and Marcia L. Watson -- $g5.$tPublic relations, conflict resolution, and mediation /$rKenneth D. Plowman -- $g6.$tInterpersonal communication as an element of symmetrical public relations : a case study /$rYunna Rhee -- $g7.$tCoping with an uncertain world : the relationship between excellence and complexity theories /$rPriscilla Murphy -- $g8.$tContribution of public relations to organizational strategy formulation /$rBenita Steyn -- $g9.$tToward a model of scenario building from a public relations perspective /$rMinJung Sung -- $g10.$tAn alternative postmodern approach to corporate communication strategy /$rUrsula Stroh -- $g11.$tPublic relations and organizational power /$rBruce K. Berger -- $g12.$tA revisit of symmetrical communication from an international perspective : status, effect, and future research directions /$rYi-Hui Huang -- $g13.$tRelationship measures applied to practice /$rJennifer Scott -- $g14.$tThe extent of ethics /$rShannon A. Bowen -- $g15.$tIntegrated communication : implications for public relations beyond excellence /$rKirk Hallahan -- $g16.$tThe situational theory of publics : practical applications, methodological challenges, and theoretical horizons /$rLinda Aldoory and Bey-Ling Sha -- $g17.$tActivism /$rDerina R. Holtzhausen -- $g18.$tRedefining "requisite variety" : the challenge of multiple diversities for the future of public relations excellence /$rBey-Ling Sha and Rochelle Larkin Ford -- $g19.$tReconceiving gender for an "excellent" future in public relations scholarship /$rLinda Aldoory -- $g20.$tFor reputation's sake : managing crisis communication /$rLinda M. Hagan -- $g21.$tToward the theory of relationship management in public relations : how to cultivate quality relationships? /$rChun-Ju Flora Hung -- $g22.$tEffective government affairs in China : antecedents, strategies, and outcomes of government affairs /$rYi-Ru Regina Chen -- $g23.$tThe relationship between culture and public relations /$rKrishnamurthy Sriramesh -- $g24.$tThe application of situational theory in Croatia /$rAna Tkalac -- $g25.$tA retrospective on World Class : the excellence theory goes international /$rRobert I. Wakefield -- $g26.$tPublic relations knowledge and professionalism : challenges to educators and practitioners /$rDonald K. Wright and Judy VanSlyke Turk -- $g27.$tAn education model to prepare for excellence in public relations : a case study of the Syracuse University limited residency/distance learning master's program in communications management /$rMaria P. Russell.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aCommunication in management.$0http://id.loc.gov/authorities/subjects/sh85029076
700 1 $aGrunig, James E.$0http://id.loc.gov/authorities/names/n83026518
700 1 $aGrunig, Larissa A.$0http://id.loc.gov/authorities/names/no93039423
700 1 $aToth, Elizabeth L.$0http://id.loc.gov/authorities/names/n91048934
730 0 $aExcellence in public relations and communication management.
830 0 $aLEA's communication series.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0643/2005057746-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0701/2005057746-t.html
852 00 $boff,bus$hHD59$i.F827 2007