| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:28127128:2736 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:28127128:2736?format=raw |
LEADER: 02736pam a22003494a 4500
001 5534448
005 20221121181734.0
008 051212s2006 enka b 001 0 eng
010 $a 2005006801
020 $a0415355982 (hbk.)
020 $a0415355990 (pbk.)
035 $a(OCoLC)OCM58468287
035 $a(NNC)5534448
035 $a5534448
040 $aDLC$cDLC$dBAKER$dBWKUK
042 $apcc
050 00 $aHD69.B7$bS362 2006
082 00 $a658.8/27$222
245 00 $aBrand culture /$cedited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard [and others].
260 $aLondon ;$aNew York :$bRoutledge,$c2006.
300 $axv, 218 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $a"Simultaneously published in the USA and Canada by Routledge."
504 $aIncludes bibliographical references and indexes.
505 0 $aIntroduction : the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling -- Corporate perspectives on brand culture -- A cultural perspective on corporate branding : the case of LEGO Group / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John M.T. Balmer -- Ambi-brand culture : on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noël Kapferer -- Managing leader and partner brands : the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Søren Askegaard -- Brave new brands : cultural branding between utopia and a-topia / Benoît Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Brand management and design management : a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics : negotiating Benetton's identity and image / Janet L. Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems : multilevel brand interaction / Sven Bergvall -- Selling dreams : the role of advertising in shaping luxury brand meaning / Arianna Brioschi.
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
700 1 $aSchroeder, Jonathan E.,$d1962-$0http://id.loc.gov/authorities/names/n2001009977
700 1 $aSalzer-Mörling, Miriam.$0http://id.loc.gov/authorities/names/n99045731
700 1 $aAskegaard, Søren.$0http://id.loc.gov/authorities/names/n87940455
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip059/2005006801.html
852 00 $boff,bus$hHD69.B7$iS362 2006