MARC Record from marc_columbia

LEADER: 03288pam a22003374a 4500
001 5550859
005 20221121182730.0
008 060102t20062006njua 001 0 eng
010 $a 2005021556
020 $a0471703591 (cloth)
035 $a(OCoLC)OCM61228602
035 $a(NNC)5550859
035 $a5550859
040 $aDLC$cDLC$dYDX$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5429$b.K296 2006
082 00 $a658.7/8$222
110 2 $aA.C. Nielsen Company.$0http://id.loc.gov/authorities/names/n81095999
245 10 $aConsumer-centric category management :$bhow to increase profits by managing categories based on consumer needs /$cAC Nielsen, with John Karolefski and Al Heller.
260 $aHoboken, N.J. :$bJohn Wiley & Sons, Inc.,$c[2006], ©2006.
300 $axi, 356 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tIntroduction - why category management is more important than ever -- $gCh. 1.$tThe evolution of category management and the new state of the art -- $gCh. 2.$tCategory management begins with the retailer's strategy -- $gCh. 3.$tStep one : define the category based on the needs of your target market -- $gCh. 4.$tStep two : assign a role to the category that best supports the retailer's strategy -- $gCh. 5.$tStep three : assess the category to find opportunities for improvement -- $gCh. 6.$tStep four : set performance targets and measure progress with a category scorecard -- $gCh. 7.$tStep five : create a marketing strategy for the category -- $gCh. 8.$tStep six : choose tactics for category assortment, pricing, promotion, merchandising, and supply chain management -- $gCh. 9.$tStep seven : roll out the plan -- $gCh. 10.$tStep eight : review the category's performance regularly and make adjustments as needed -- $gCh. 11.$tBringing the consumer into category management - a new take on the eight steps -- $gCh. 12.$tGeneral Mills - going beyond the categories -- $gCh. 13.$tBig Y - focusing on implementation -- $gCh. 14.$tSUPERVALU - the last three feet of category management -- $gCh. 15.$tCROSSMARK - just the facts -- $gCh. 16.$tAcosta - multiplying the impact of category management -- $gCh. 17.$tChiquita - extending category management to perishables -- $gCh. 18.$tThe Hershey Company - linking consumer insights and customer strategy -- $gCh. 19.$tMiller Brewing - tapping category management for competitive advantage -- $gCh. 20.$tHewlett-Packard - taking category management beyond traditional CPG -- $gCh. 21.$tLessons learned from the real world -- $gCh. 22.$tProactive category management /$rShan Kumar -- $gCh. 23.$tLinking category management and loyalty marketing /$rGlenn Hausfater -- $gCh. 24.$tThe new category management emerges /$rDirk Seifert.
650 0 $aRetail trade$xManagement.$0http://id.loc.gov/authorities/subjects/sh85113301
650 0 $aConsumers' preferences.$0http://id.loc.gov/authorities/subjects/sh85031496
700 1 $aKarolefski, John.$0http://id.loc.gov/authorities/names/n82224536
700 1 $aHeller, Al.$0http://id.loc.gov/authorities/names/n2005054915
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0516/2005021556.html
852 00 $boff,bus$hHF5429$i.K296 2006