| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:42722992:1806 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:42722992:1806?format=raw |
LEADER: 01806cam a22003494a 4500
001 5550882
005 20221121182732.0
008 060102t20062006nyua b 001 0 eng
010 $a 2005003578
020 $a0789024160 (hbk. )
020 $a0789024179 (pbk.)
035 $a(OCoLC)57641458
035 $a(OCoLC)ocm57641458
035 $a(DLC) 2005003578
035 $a(NNC)5550882
035 $a5550882
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415.2$b.M35585 2006
082 00 $a658.8/3$222
245 04 $aThe marketing research guide /$cRobert E. Stevens [and others].
250 $a2nd ed.
260 $aNew York :$bBest Business Books,$c[2006], ©2006.
300 $axv, 425 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tIntroduction to marketing research -- $gCh. 2.$tResearch designs for management decisions -- $gCh. 3.$tExperimentation -- $gCh. 4.$tMeasurement -- $gCh. 5.$tIntroduction to data collection -- $gCh. 6.$tDesigning the data-gathering instrument -- $gCh. 7.$tFielding the data-gathering instrument -- $gCh. 8.$tSampling methods and sample size -- $gCh. 9.$tAnalyzing and interpreting data for decisions -- $gCh. 10.$tAdvanced data analysis -- $gCh. 11.$tThe research report -- $gCh. 12.$tIndustrial and international market research -- $gCh. 13.$tMail surveys -- $gCh. 14.$tConcept/product testing.
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
700 1 $aStevens, Robert E.,$d1942-$0http://id.loc.gov/authorities/names/n82009840
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip057/2005003578.html
852 00 $boff,bus$hHF5415.2$i.M35585 2006