| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:62284206:2810 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:62284206:2810?format=raw |
LEADER: 02810pam a22003974a 4500
001 5571065
005 20221121184043.0
008 050813t20062006njua 001 0 eng
010 $a 2005023556
015 $aGBA588283$2bnb
016 7 $a013315609$2Uk
020 $a0471681512 (cloth)
024 3 $a9780471681519
035 $a(OCoLC)OCM61295870
035 $a(NNC)5571065
035 $a5571065
040 $aDLC$cDLC$dBAKER$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHD62.15$b.P55 2006
082 00 $a658.4/013$222
100 1 $aPlaster, Gary.$0http://id.loc.gov/authorities/names/n97052478
245 10 $aBeyond six sigma :$bprofitable growth through customer value creation /$cGary A. Plaster, Jerry D. Alderman.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$c[2006], ©2006.
300 $axvi, 303 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gCh. 1.$tCustomer value creation -- $gCh. 2.$tBeyond Six Sigma -- $gCh. 3.$tThe outside-in perspective -- $gCh. 4.$tThe value perspective -- $gCh. 5.$tDimensions of growth -- $gCh. 6.$tDemand chain economics -- $gCh. 7.$tSolution concepts -- $gCh. 8.$tSolution valuation -- $gCh. 9.$tValue-based decisions -- $gCh. 10.$tValue exchange -- $gCh. 11.$tExecuting the growth strategy -- $gCh. 12.$tSix Sigma and beyond -- $gCh. 13.$tExploration of growth dimensions -- $gCh. 14.$tSupporting tools for CVC.
520 1 $a"In Beyond Six Sigma, authors Gary Plaster and Jerry Alderman unveil a powerful new approach to meeting the challenges of doing business in today's more competitive global markets. Customer Value Creation, or "CVC," as it is known, weds the full complement of Six Sigma tools with sophisticated behavioral economics and marketing concepts and techniques in a revolutionary customer-centered paradigm for driving growth and revenues. By providing a scientific, fact-based, and infinitely adaptable methodology for developing, testing, and implementing successful growth initiatives, CVC does for marketing and strategy what traditional Six Sigma did for process improvement - imbues them with an unprecedented degree of accuracy and efficiency."--BOOK JACKET.
650 0 $aTotal quality management.$0http://id.loc.gov/authorities/subjects/sh91000952
650 0 $aOrganizational effectiveness.$0http://id.loc.gov/authorities/subjects/sh85095526
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aCustomer relations.$0http://id.loc.gov/authorities/subjects/sh85034963
700 1 $aAlderman, Jerry D.$0http://id.loc.gov/authorities/names/n2005060118
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0517/2005023556.html
852 00 $boff,bus$hHD62.15$i.P55 2006