MARC Record from marc_columbia

LEADER: 02958cam a22004454a 4500
001 5577501
005 20221121184618.0
008 041109t20052005nyu b 001 0 eng
010 $a 2004026612
020 $a0820461253 (pbk. : alk. paper)
024 30 $a9780820461250
035 $a(OCoLC)ocm57000601
035 $a(NNC)5577501
035 $a5577501
040 $aDLC$cDLC$dYDX$dBAKER$dEYE$dC@R$dNBU$dNNC$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aJF2112.A4$bM55 2005
082 00 $a324.7/3/080973$222
100 1 $aGordon, Ann,$d1971-$0http://id.loc.gov/authorities/names/n2002106012
245 10 $aWhen stereotypes collide :$brace/ethnicity, gender, and videostyle in congressional campaigns /$cAnn Gordon & Jerry Miller.
260 $aNew York :$bPeter Lang,$c[2005], ©2005.
300 $ax, 150 pages ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aFrontiers in political communication ;$vv. 4
504 $aIncludes bibliographical references and index.
505 00 $gCh. 1.$tVideostyle and congressional campaigns -- $gCh. 2.$tStereotypes and candidate evaluation -- $gCh. 3.$tElements of videostyle : theory and method -- $gCh. 4.$tThe videostyles of congressional candidates -- $gCh. 5.$tVideostyle in context -- $gCh. 6.$tInterpreting videostyle : the role of stereotypes in candidate evaluations -- $gCh. 7.$tAn antidote to media bias? : videostyle and racialized press coverage -- $gCh. 8.$tWhen candidates attack : negative videostyle -- $gCh. 9.$tConclusion : when stereotypes collide.
520 1 $a"When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates."--BOOK JACKET.
650 0 $aAdvertising, Political$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2007100692
650 0 $aStereotypes (Social psychology) in advertising$zUnited States.
650 0 $aTelevision in politics$zUnited States.$0http://id.loc.gov/authorities/subjects/sh85133568
650 0 $aCommunication in politics$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100037
650 0 $aWomen political candidates$zUnited States.
650 0 $aMinorities$xPolitical activity$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008107386
610 10 $aUnited States.$bCongress$xElections.$0http://id.loc.gov/authorities/subjects/sh85140773
700 1 $aMiller, Jerry,$d1964-
830 0 $aFrontiers in political communication ;$vv. 4.$0http://id.loc.gov/authorities/names/n2001104090
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip053/2004026612.html
852 00 $bbar$hJF2112.A4$iM55 2005