| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:7053501:1084 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:7053501:1084?format=raw |
LEADER: 01084cam a22003134a 4500
001 5508749
005 20221121180240.0
008 050907s2006 enka b 001 0 eng
010 $a 2005044658
020 $a1403992797 (cloth)
024 3 $a9781403992796 (cloth)
035 $a(OCoLC)ocm61479622
035 $a(NNC)5508749
035 $a5508749
040 $aDLC$cDLC$dBAKER$dBWKUK
042 $apcc
043 $aa------
050 00 $aHD69.B7$bR65 2006
082 00 $a658.8/27095$222
100 1 $aRoll, Martin,$d1967-$0http://id.loc.gov/authorities/names/n2005067285
245 10 $aAsian brand strategy :$bhow Asia builds strong brands /$cMartin Roll.
260 $aBasingstoke [England] ;$aNew York :$bPalgrave Macmillan,$c2006.
300 $axviii, 254 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 243-248) and index.
650 0 $aBrand name products$zAsia$xManagement.
650 0 $aBrand name products$zAsia$xMarketing.
852 00 $boff,bus$hHD69.B7$iR65 2006