| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:81683175:1379 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:81683175:1379?format=raw |
LEADER: 01379cam a2200289Ia 4500
001 5589153
005 20221121185950.0
008 760813s1976 mau 000 0 eng d
035 $a(OCoLC)ocm02369767
035 $a(NNC)5589153
035 $a5589153
040 $aVKC$cVKC$dOCL$dPIT$dOCLCQ$dZCU
090 $aHF6146.T42$bR29
100 1 $aRay, Michael L.$0http://id.loc.gov/authorities/names/n81092047
245 10 $aExperimental research on the effects of TV clutter :$bdealing with a difficult media environment /$cby Michael L. Ray and Peter Webb.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1976.
300 $avii, 51 pages ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aReport ;$vno. 76-102
500 $a"Preliminary research report"--Cover.
500 $a"Working paper"--Cover.
650 0 $aTelevision advertising.$0http://id.loc.gov/authorities/subjects/sh85133481
650 0 $aTelevision broadcasting.$0http://id.loc.gov/authorities/subjects/sh85133500
700 1 $aWebb, Peter.$0http://id.loc.gov/authorities/names/n86833415
830 0 $aReport (Marketing Science Institute) ;$vno. 76-102.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.76-100-76-103$zBound with other titles; for a complete listing search by the call number using the Call Number search.