| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:81721878:1399 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:81721878:1399?format=raw |
LEADER: 01399cam a2200301 a 4500
001 5589182
005 20221121185952.0
008 810728s1979 maua b 000 0 eng
010 $a 81145355
035 $a(OCoLC)ocm06162879
035 $a(NNC)5589182
035 $a5589182
040 $aDLC$cDLC$dZCU
050 00 $aHF5814$b.A45
082 0 $a659.1$219
100 1 $aAlbion, Mark S.,$d1951-$0http://id.loc.gov/authorities/names/n80135910
245 10 $aAppraising research on advertising's economic impacts /$cby Mark S. Albion and Paul W. Farris.
260 $aCambridge, Mass. (14 Story St., Cambridge 02138) :$bMarketing Science Institute,$c1979.
300 $axiii, 197 pages :$billustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aReport (Marketing Science Institute) ;$vno. 79-115
500 $a"A revised and augmented treatment of the 'economics' portion of MSI's 1971 study, Appraising the economic and social effects of advertising."
504 $aBibliography: p. 181-196.
650 0 $aAdvertising$xEconomic aspects$xResearch.
700 1 $aFarris, Paul.
830 0 $aReport (Marketing Science Institute) ;$vno. 79-115.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.79-110-79-115$zBound with other titles; for a complete listing search by the call number using the Call Number search.