| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:81748354:1582 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:81748354:1582?format=raw |
LEADER: 01582cam a2200337Ia 4500
001 5589205
005 20221121185953.0
008 770818s1977 mau b 000 0 eng d
029 1 $aNLGGC$b780642309
035 $a(OCoLC)ocm03198511
035 $a(NNC)5589205
035 $a5589205
040 $aSLC$cSLC$dFUG$dOCL$dNLGGC$dZCU
084 $a85.40$2bcl
090 $aHF5415.127$b.W541 1977
092 $a658.83$bW
100 1 $aWilkie, William L.$0http://id.loc.gov/authorities/names/n50017322
245 13 $aAn overview of market segmentation :$bbehavioral concepts and research approaches /$cby William L. Wilkie and Joel B. Cohen.
260 $aCambridge, Mass :$bMarketing Science Institute,$c1977.
300 $av, 34 pages ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aReport (Marketing Science Institute) ;$vno. 77-105
500 $a"Marketing Science Institute working paper. Preliminary research report"--Cover.
500 $a"June 1977."
504 $aBibliographical notes: p. 30-32.
650 0 $aMarket segmentation.$0http://id.loc.gov/authorities/subjects/sh85081327
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
710 2 $aMarketing Science Institute.$0http://id.loc.gov/authorities/names/n50065283
830 0 $aReport (Marketing Science Institute) ;$vno. 77-105.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.77-104-77-116$zBound with other titles; for a complete listing search by the call number using the Call Number search.