MARC Record from marc_columbia

LEADER: 02470cam a2200385 a 4500
001 5589229
005 20221121185955.0
008 811005s1978 maua b 100 0 eng
010 $a 81155958
029 1 $aNLGGC$b811771865
035 $a(OCoLC)ocm04309986
035 $a(NNC)5589229
035 $a5589229
040 $aDLC$cDLC$dOCL$dZCU
050 00 $aHF5411$b.F87
082 00 $a658.8$219
245 00 $aFuture directions for marketing :$bproceedings of two European colloquia, April 1976 and May 1977 /$cedited by George Fisk, Johan Arndt, and Kjell Grønhaug.
260 $aCambridge, Mass. (14 Story St., Cambridge 02138) :$bMarketing Science Institute,$c1978.
300 $axi, 412 pages :$billustrations ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aReport (Marketing Science Institute) ;$vno. 78-104
500 $aProceedings of the Voksenasen Colloquium on Social Responsibility in Marketing, held in april 1976 at the Norwegian School of Economics and Business Administration, and the Colloquium on Managing the Social Consequences of Marketing, held in May 1977 at the European Institute for Advanced Studies in Management.
504 $aIncludes bibliographies.
650 0 $aMarketing$vCongresses.$0http://id.loc.gov/authorities/subjects/sh2008107285
650 0 $aMarketing$xSocial aspects$vCongresses.
650 0 $aSocial responsibility of business$vCongresses.$0http://id.loc.gov/authorities/subjects/sh2010113650
700 1 $aFisk, George,$d1922-$0http://id.loc.gov/authorities/names/n50003055
700 1 $aArndt, Johan.$0http://id.loc.gov/authorities/names/n50001543
700 1 $aGrønhaug, Kjell.$0http://id.loc.gov/authorities/names/n81071034
710 2 $aMarketing Science Institute.$0http://id.loc.gov/authorities/names/n50065283
711 2 $aVoksenasen Colloquium on Social Responsibility in Marketing$d(1976 :$cNorwegian School of Economics and Business Administration)$0http://id.loc.gov/authorities/names/n81087521
711 2 $aColloquium on Managing the Social Consequences of Marketing$d(1977 :$cEuropean Institute for Advanced Studies in Management)$0http://id.loc.gov/authorities/names/n81087520
830 0 $aReport (Marketing Science Institute) ;$vno. 78-104.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.78-103-78-108$zBound with other titles; for a complete listing search by the call number using the Call Number search.