| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:81806219:1527 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:81806219:1527?format=raw |
LEADER: 01527cam a2200313Ia 4500
001 5589252
005 20221121185956.0
008 790605s1978 mau b 000 0 eng d
010 $a 81144563
035 $a(OCoLC)ocm05034433
035 $a(NNC)5589252
035 $a5589252
040 $aMIA$cMIA$dOCL$dDLC$dPIT$dOCLCQ$dZCU
090 $aHF5438.25$b.W44 1978
100 1 $aWeitz, Barton A.$0http://id.loc.gov/authorities/names/n81049767
245 14 $aThe salesperson as a marketing strategist :$bthe relationship between field sales performance and insight about one's customer /$cby Barton A. Weitz and Peter Wright.
260 $aCambridge, Mass. :$bMarketing Science Institute,$c1978.
300 $av, 35 pages ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aReport (Marketing Science Institute) ;$vno. 78-120
500 $a"Working paper"--Cover.
500 $a"Preliminary research report."
504 $aIncludes bibliographical references (p. 33-34).
650 0 $aSelling.$0http://id.loc.gov/authorities/subjects/sh85119819
650 0 $aSales management.$0http://id.loc.gov/authorities/subjects/sh85116729
700 1 $aWright, Peter,$d1943-$0http://id.loc.gov/authorities/names/no2008042125
830 0 $aReport (Marketing Science Institute) ;$vno. 78-120.$0http://id.loc.gov/authorities/names/n84745752
852 00 $boff,bus$hHF5415$i.M31 no.78-116-78-120$zBound with other titles; for a complete listing search by the call number using the Call Number search.