MARC Record from marc_columbia

LEADER: 02561pam a22003374a 4500
001 5596821
005 20221121191534.0
008 060313t20062006txua b 000 0 eng
010 $a 2005033000
020 $a1933337044 (pbk. : alk. paper)
024 3 $a9781933337043
035 $a(OCoLC)OCM62330724
035 $a(NNC)5596821
035 $a5596821
040 $aDLC$cDLC$dYDX$dBAKER$dTXD$dC#P$dOrLoB-B
042 $apcc
043 $an-us-tx
050 00 $aHD9349.S634$bD785 2006
082 00 $a338.7/6636209764551$222
100 1 $aWright, Karen$q(Karen A.)$0http://id.loc.gov/authorities/names/n2005084100
245 14 $aThe road to Dr Pepper, Texas :$bthe story of Dublin Dr Pepper /$cKaren Wright.
260 $aAbilene, Tex. :$bState House Press/McMurry University :$bDistributed by Texas A&M University Press Consortium,$c[2006], ©2006.
300 $a172 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [166]-172).
520 1 $a"The Road to Dr Pepper, Texas is the story of Dublin Dr Pepper Bottling Co., a David-Goliath case study of the world's first Dr Pepper bottling plant and the only one that has always used pure cane sugar in spite of compelling reasons to switch sweeteners. The book tells how a small plant ignored most of the cherished rules of production and marketing - and succeeded - in spite of not speeding up production, not expanding its franchise area, not cutting production costs, and not adapting to changing times." "The author traces the story from the founder's birth through the contemporary struggles of a tiny, independent, family-owned franchise against industry giants. Owners of the plant have been touched by every major social, economic and political issue of the past 115 years, and many of these forces threatened the survival of the company." "The Dublin plant's 100th birthday in 1991 was a turning point because the national media, especially CNN, created an identity so unique that it has taken on a life of its own. With extensive national and state television, magazine and newspaper attention, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed around the world through Internet sales."--BOOK JACKET.
610 20 $aDr. Pepper Co.$xHistory.
650 0 $aSoft drink industry$zTexas$zDublin$xHistory.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip063/2005033000.html
852 00 $boff,bus$hHD9349.S634$iD785 2006