MARC Record from marc_columbia

LEADER: 02208cam a22003614a 4500
001 6137795
005 20221122000843.0
008 070323t20072007njua b 001 0 eng
010 $a 2007279063
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020 $a9780471791898
020 $a047179189X
029 1 $aYDXCP$b2474406
029 1 $aNZ1$b11172152
035 $a(NNC)6137795
035 $a(OCoLC)ocm72655583
035 $a6137795
040 $aUKM$cUKM$dDLC$dYDXCP$dBAKER$dCUY$dIQU$dBTCTA$dOrLoB-B
042 $apcc
050 00 $aHF5415$b.B77273 2007
082 00 $a658.8$222
100 1 $aBurnett, John,$d1944-$0http://id.loc.gov/authorities/names/n88056611
245 10 $aNonprofit marketing best practices /$cJohn J. Burnett.
260 $aHoboken, N.J. :$bWiley,$c[2007], ©2007.
300 $axvi, 320 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tNonprofits : yesterday, today, and tomorrow -- $g2.$tThe essence of marketing : terms and processes nonprofits need to know -- $g3.$tApproaching the market -- $g4.$tMarketing research : the foundation for planning -- $g5.$tExternal considerations in marketing introduction -- $g6.$tTransitioning to services marketing -- $g7.$tDecision making by target markets and stakeholders -- $g8.$tCreating and managing products -- $g9.$tCommunicating to mass markets -- $g10.$tPricing the product -- $g11.$tThe channels of distribution -- $g12.$tRaising funds and acquiring volunteers.
520 1 $a"What does it take to successfully market your nonprofit organization? How can you court donors, get the word out to those who need your services most, and expand your nonprofit's influence? Rich with practicality, Nonprofit Marketing Best Practices shows you all the best practices and solid marketing principles you need to satisfy customer needs, grow your organization by marketing its vision, and sustain the success of your organization."--BOOK JACKET.
650 0 $aNonprofit organizations$xMarketing.$0http://id.loc.gov/authorities/subjects/sh85032987
852 00 $boff,bus$hHF5415$i.B77273 2007