| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:125823904:1836 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:125823904:1836?format=raw |
LEADER: 01836cam a2200421 i 4500
001 6152959
005 20221122001327.0
008 070406s2006 gw a b 010 0 ger c
016 7 $a981690254$2GyFmDB
020 $a9783834903952 (hd.bd.)
020 $a3834903957 (hd.bd.)
035 $a(OCoLC)ocm86075375
035 $a(GyWOH)har060153513
035 $a(OCoLC)86075375
035 $a(NNC)6152959
035 $a6152959
040 $aOHX$cOHX$dZCU
041 0 $ager$aeng
050 4 $aHF5418$b.W47 2006
072 7 $aHF$2lcco
245 00 $aWerbe- und Markenforschung :$bMeilensteine - State of the Art - Perspektiven ; Günter Schweiger zum 65. Geburtstag /$cherausgegeben von Andreas Strebinger/Wolfgang Mayerhofer/Helmut Kurz ; mit Beiträgen von Henry Bartel [and others].
250 $a1. Aufl.
260 $aWiesbaden :$bGabler,$c2006.
300 $axxv, 548 pages :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
546 $aIn German; one article in English.
500 $aBibliography of Günter Schweiger: p. 541-548.
504 $aIncludes bibliographical references.
650 0 $aAdvertising$xResearch.$0http://id.loc.gov/authorities/subjects/sh85001165
650 0 $aBrand name products$xResearch.
650 0 $aMarketing research.$0http://id.loc.gov/authorities/subjects/sh85081350
600 10 $aSchweiger, Günter.$0http://id.loc.gov/authorities/names/no2007120296
700 1 $aSchweiger, Günter.$0http://id.loc.gov/authorities/names/no2007120296
700 1 $aStrebinger, Andreas.$0http://id.loc.gov/authorities/names/n2003110669
700 1 $aMayerhofer, Wolfgang.$0http://id.loc.gov/authorities/names/n91071299
700 1 $aKurz, Helmut.$0http://id.loc.gov/authorities/names/n85071527
852 0 $boff,bus$hHF5418$i.W47 2006g