MARC Record from marc_columbia

LEADER: 03343pam a22003854a 4500
001 6252986
005 20221122012920.0
008 061122s2007 mdua b 001 0 eng
010 $a 2006037724
020 $a9780801886522 (hardcover : alk. paper)
020 $a080188652X (hardcover : alk. paper)
035 $a(OCoLC)OCM76835993
035 $a(OCoLC)76835993
035 $a(NNC)6252986
035 $a6252986
040 $aDLC$cDLC$dBTCTA$dBAKER$dC#P$dOrLoB-B
043 $an-us---
050 00 $aPN4738$b.K86 2007
082 00 $a352.3/840973$222
100 1 $aKumar, Martha Joynt.$0http://id.loc.gov/authorities/names/n80127575
245 10 $aManaging the president's message :$bthe White House communications operation /$cMartha Joynt Kumar.
260 $aBaltimore :$bJohns Hopkins University Press,$c2007.
300 $axxxii, 345 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [307]-332) and index.
520 1 $a"Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It's even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton." "Kumar describes how today's White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts." "Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says."--BOOK JACKET.
650 0 $aGovernment and the press$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008105347
650 0 $aPress and politics$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109555
650 0 $aPresidents$xPress coverage$zUnited States.
650 0 $aCommunication$xPolitical aspects$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2009120881
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip075/2006037724.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0713/2006037724-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0713/2006037724-d.html
852 00 $bglx$hPN4738$i.K86 2007