| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:236351490:2970 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:236351490:2970?format=raw |
LEADER: 02970pam a22003494a 4500
001 6281356
005 20221122014939.0
008 070810t20072007nyua 001 0 eng
010 $a 2007004626
020 $a0071477187 (alk. paper)
020 $a9780071477185 (alk. paper)
035 $a(OCoLC)OCM82286621
035 $a(OCoLC)82286621
035 $a(NNC)6281356
035 $a6281356
040 $aDLC$cDLC$dBAKER$dBTCTA$dJED$dC#P$dOrLoB-B
050 00 $aHF5415.13$b.G58 2007
082 00 $a658.8$222
100 1 $aGoldstein, Beth.$0http://id.loc.gov/authorities/names/n2007008172
245 14 $aThe ultimate small business marketing toolkit :$ball the tips, forms, and strategies you'll ever need /$cBeth Goldstein.
260 $aNew York :$bMcGraw-Hill,$c[2007], ©2007.
300 $axii, 322 pages :$billustrations ;$c24 cm +$e1 CD-ROM (4 3/4 in.)
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
505 00 $gMilestone 1.$tHow well do you know yourself and your customers? -- $gCh. 1.$tAre you ready? : business vision and the entrepreneur -- $gCh. 2.$tDeveloping a customer profile -- $gCh. 3.$tDetermining customer lifetime value -- $gMilestone 2.$tResearch on an entrepreneur's budget -- $gCh. 4.$tTurning data into knowledge -- $gCh. 5.$tPrimary research : surveys get you to the source -- $gCh. 6.$tImproving the reliability of your data -- $gMilestone 3.$tLooking outward, then in -- $gCh. 7.$tSecondary research : what's happening in your world? -- $gCh. 8.$tEverybody's got options : competition, substitutes, and inertia -- $gCh. 9.$tWhat are you really good at doing? -- $gMilestone 4.$tSeize the opportunities -- $gCh. 10.$tIdentifying partnership strategies -- $gCh. 11.$tBreaking new ground -- $gMilestone 5.$tPick your tools : the marketing mix -- $gCh. 12.$tBuilding a brand : perception is reality -- $gCh. 13.$tMarketing in action -- $gCh. 14.$tThe power of the Web -- $gMilestone 6.$tWhy entrepreneurs must know how to sell -- $gCh. 15.$tPersonal selling skills -- $gCh. 16.$tNetworking -- $gCh. 17.$tThe elevator pitch -- $gMilestone 7.$tRelationship management -- $gCh. 18.$tThe sales process : tips and strategies for success -- $gCh. 19.$tManaging your sales cycle -- $gMilestone 8.$tTurning your business vision into reality -- $gCh. 20.$tLaying the foundation for a marketing plan -- $gCh. 21.$tPassion as a strategy.
500 $aIncludes index.
650 0 $aMarketing$xManagement.$0http://id.loc.gov/authorities/subjects/sh85081339
650 0 $aSmall business marketing.$0http://id.loc.gov/authorities/subjects/sh2008004317
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0710/2007004626.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0708/2007004626-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0708/2007004626-d.html
852 00 $boff,bus$hHF5415.13$i.G58 2007$zAccompanied by 1 CD-ROM