MARC Record from marc_columbia

LEADER: 04384cam a22003614a 4500
001 6296054
005 20221122020044.0
008 061211t20072007nyu b 001 0 eng
010 $a 2006101224
020 $a9781568986999 (alk. paper)
020 $a1568986998 (alk. paper)
029 1 $aYDXCP$b2516073
035 $a(OCoLC)ocm77116837
035 $a(OCoLC)77116837
035 $a(NNC)6296054
035 $a6296054
040 $aDLC$cDLC$dBTCTA$dBAKER$dC#P$dYDXCP$dOrLoB-B
043 $an-us---
050 00 $aNC998.5.A1$bB52 2007
082 00 $a741.6$222
100 1 $aBierut, Michael.$0http://id.loc.gov/authorities/names/no94029554
245 10 $aSeventy-nine short essays on design /$cMichael Bierut.
250 $a1st ed.
260 $aNew York :$bPrinceton Architectural Press,$c[2007], ©2007.
300 $a272 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tWarning : may contain non-design content -- $tWhy designers can't think -- $tWaiting for permission -- $tHow to become famous -- $tIn search of the perfect client -- $tHistories in the making -- $tPlaying by Mr. Rand's rules -- $tDavid Carson and the end of print -- $tRob Roy Kelly's old, weird America -- $tMy phone call to Arnold Newman -- $tHoward Roark lives -- $tThe real and the fake -- $tTen footnotes to a manifesto -- $tThe New York Times : apocalypse now, page A1 -- $tGraphic design and the new certainties -- $tMark Lombardi and the ecstasy of conspiracy -- $tGeorge Kennan and the Cold War between form and content -- $tErrol Morris blows up spreadsheet, thousands killed -- $tCatharsis, salesmanship, and the limits of empire -- $tBetter nation-building through design -- $tThe T-shirt competition Republicans fear most -- $tIndia switches brands -- $tGraphic designers, flush left? -- $tJust say yes -- $tRegrets only -- $tThe forgotten design legacy of the National lampoon -- $tMcSweeney's No. 13 and the revenge of the nerds -- $tThe book (cover) that changed my life -- $tVladimir Nabokov : father of hypertext -- $tThe final decline and total collapse of the American magazine cover -- $tInformation design and the placebo effect -- $tStanley Kubrick and the future of graphic design -- $tI hear you've got script trouble : the designer as auteur -- $tThe idealistic corporation -- $tBarthes on the ballpoint -- $tThe tyranny of the tagline -- $tEd Ruscha : when art rises to the level of graphic design -- $tTo hell with the simple paper clip -- $tThe man who saved Jackson Pollock -- $tHomage to the squares -- $tEero Saarinen's forty-year layover -- $tThe rendering and the reality -- $tWhat we talk about when we talk about architecture -- $tColorama -- $tMr. Vignelli's map -- $tI hate ITC Garamond -- $t1989 : roots of revolution -- $tThe world in two footnotes -- $tLogogate in Connecticut -- $tThe whole damn bus is cheering -- $tThe best artist in the world -- $tThe supersized, temporarily impossible world of Bruce McCall -- $tThe unbearable lightness of Fred Marcellino -- $tThe comfort of style -- $tAuthenticity : a user's guide -- $tDesigning under the influence -- $tMe and my pyramid -- $tOn (design) bullshit -- $tCall me shithead, or, what's in a name? -- $tAvoiding poor, lonely obvious -- $tMy favorite book is not about design (or is it?) -- $tRick Valicenti : this time it's personal -- $tCredit line goes here -- $tEvery New Yorker is a target -- $tI am a plagiarist -- $tLooking for Celebration, Florida -- $tThe great non-amber-colored hope -- $tThe mysterious power of context -- $tThe final days of AT&T -- $tDesigning Twyla Tharp's upper room -- $tInnovation is the new black -- $tWilson Pickett, design theorist, 1942-2006 -- $tDesign by committee -- $tThe persistence of the exotic menial -- $tThe road to hell : now paved with innovation! -- $tWhen design is a matter of life or death -- $tIn praise of slow design -- $tMassimo Vignelli's pencil -- $tOn falling off a treadmill.
650 0 $aCommercial art$zUnited States$xHistory$y20th century.$0http://id.loc.gov/authorities/subjects/sh2009120752
650 0 $aGraphic arts$zUnited States$xHistory$y20th century.$0http://id.loc.gov/authorities/subjects/sh2009126060
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip076/2006101224.html
852 80 $bfax$hNC997$iB47