| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:269071546:3278 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:269071546:3278?format=raw |
LEADER: 03278pam a22003734a 4500
001 6318101
005 20221122022405.0
008 071009t20082008njua b 001 0 eng
010 $a 2007020423
020 $a0131857266 (hardback : alk. paper)
020 $a9780131857261 (hardback : alk. paper)
035 $a(DLC)OCN129958784
035 $a(OCoLC)129958784
035 $a(NNC)6318101
035 $a6318101
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dOrLoB-B
050 00 $aHD58.7$b.B679 2008
082 00 $a659.2$222
100 1 $aBouchikhi, Hamid.$0http://id.loc.gov/authorities/names/n91035317
245 14 $aThe soul of the corporation :$bhow to manage the identity of your company /$cHamid Bouchikhi, John R. Kimberly.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$c[2008], ©2008.
300 $axxxviii, 208 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tIntroduction : leadership changes in the age of identity -- $gCh. 1.$tThe I*Dimension -- $gCh. 2.$tThe bright side of the I*Dimension -- $gCh. 3.$tThe dark side of the I*Dimension -- $gCh. 4.$tCasualties of the I*Dimension -- $gCh. 5.$tTo blend or not to blend : identity integration in mergers and acquisitions -- $gCh. 6.$tWhen should the cord be cut? : managing identity in spin-offs -- $gCh. 7.$tIdentity in strategic alliances and joint ventures -- $gCh. 8.$tManaging the I*Dimension at organizational and brand levels -- $gCh. 9.$tMasters of the I*Dimension -- $gCh. 10.$tDiagnosing your firm's identity -- $gCh. 11.$tLeading in the age of identity.
520 1 $a"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success." "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--BOOK JACKET.
650 0 $aCorporate culture.$0http://id.loc.gov/authorities/subjects/sh85032896
650 0 $aCorporate image.$0http://id.loc.gov/authorities/subjects/sh85032900
650 0 $aBrand name products$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007102131
650 0 $aBusiness names$xManagement.
700 1 $aKimberly, John R.$q(John Robert),$d1942-$0http://id.loc.gov/authorities/names/n82013682
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0718/2007020423.html
852 00 $boff,bus$hHD58.7$i.B679 2008