| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:343231239:2577 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:343231239:2577?format=raw |
LEADER: 02577pam a22003614a 4500
001 6468200
005 20221122033614.0
008 070126t20082008njua b 001 0 eng
010 $a 2007003552
020 $a9780131888593 (casebound)
020 $a0131888595 (casebound)
035 $a(OCoLC)ocm80461138
035 $a(NNC)6468200
035 $a6468200
040 $aDLC$cDLC$dYDX$dBAKER$dBTCTA$dYDXCP$dNLGGC$dOrLoB-B
050 00 $aHD69.B7$bK45 2008
082 00 $a658.8/27$222
084 $a85.40$2bcl
100 1 $aKeller, Kevin Lane,$d1956-$0http://id.loc.gov/authorities/names/n89644910
245 10 $aStrategic brand management :$bbuilding, measuring, and managing brand equity /$cKevin Lane Keller.
250 $a3rd ed.
260 $aUpper Saddle River, NJ :$bPearson/Prentice Hall,$c[2008], ©2008.
300 $axxi, 692 pages :$billustrations (chiefly color) ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tOpening perspectives -- $gCh. 1.$tBrands and brand management -- $gPt. II.$tIdentifying and establishing brand positioning and values -- $gCh. 2.$tCustomer-based brand equity -- $gCh. 3.$tBrand positioning -- $gPt. III.$tPlanning and implementing brand marketing programs -- $gCh. 4.$tChoosing brand elements to build brand equity -- $gCh. 5.$tDesigning marketing programs to build brand equity -- $gCh. 6.$tIntegrating marketing communications to build brand equity -- $gCh. 7.$tLeveraging secondary brand associations to build brand equity -- $gPt. IV.$tMeasuring and interpreting brand performance -- $gCh. 8.$tDeveloping a brand equity measurement and management system -- $gCh. 9.$tMeasuring sources of brand equity : capturing customer mind-set -- $gCh. 10.$tMeasuring outcomes of brand equity : capturing market performance -- $gPt. V.$tGrowing and sustaining brand equity -- $gCh. 11.$tDesigning and implementing branding strategies -- $gCh. 12.$tIntroducing and naming new products and brand extensions -- $gCh. 13.$tManaging brands over time -- $gCh. 14.$tManaging brands over geographic boundaries and market segments -- $gPt. VI.$tClosing perspectives -- $gCh. 15.$tClosing observations.
650 0 $aBrand name products$xManagement.$0http://id.loc.gov/authorities/subjects/sh2007102131
650 17 $aMerken.$2gtt
650 17 $aMarketing.$2gtt
650 17 $aStrategisch management.$2gtt
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip079/2007003552.html
852 00 $boff,bus$hHD69.B7$iK45 2008