| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:75112311:2401 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:75112311:2401?format=raw |
LEADER: 02401pam a22003494a 4500
001 6094568
005 20221121234153.0
008 060825t20072007nyua b 001 0 eng
010 $a 2006028418
020 $a1581154658 (hardcover)
020 $a9781581154658 (hardcover)
024 3 $a9781581154658
029 1 $aYDXCP$b2452449
035 $a(OCoLC)OCM71237354
035 $a(OCoLC)71237354
035 $a(NNC)6094568
035 $a6094568
040 $aDLC$cDLC$dBAKER$dYDXCP$dC#P$dOrLoB-B
050 00 $aNC997$b.W493 2007
082 00 $a741.609/0511$222
100 1 $aWhite, Alex$q(Alex W.)$0http://id.loc.gov/authorities/names/n86145821
245 10 $aAdvertising design and typography /$cAlex W. White.
260 $aNew York :$bAllworth Press,$c[2007], ©2007.
300 $aix, 212 pages :$billustrations (chiefly color) ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 204-205) and index.
505 00 $tIntroduction : what is advertising design? -- $gCh. 1.$tStrategy vs execution -- $gCh. 2.$tThe four levels of advertising -- $gCh. 3.$tHow to be seen in noisiness -- $gCh. 4.$tDesign : visual presentation -- $gCh. 5.$tDesign : unity and clarity -- $gCh. 6.$tDesign : words and pictures -- $gCh. 7.$tDesign : Print Design vs Billboards, TV, Web and interactive, and radio -- $gCh. 8.$tType knowledge -- $gCh. 9.$tDisplay type -- $gCh. 10.$tText type.
520 1 $a"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed." "Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately."--BOOK JACKET.
650 0 $aCommercial art.$0http://id.loc.gov/authorities/subjects/sh85028912
650 0 $aGraphic design (Typography)$0http://id.loc.gov/authorities/subjects/sh97005138
852 00 $boff,bus$hNC997$i.W493 2007